Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, "The Digital Future: A Game Plan for Consumer Packaged Goods," prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI.
Witherspoon lauds a 27-year history in consumer packaged goods at P&G, beginning his career in field advertising and securing positions of increasing responsibility in customer business development across multiple categories and customers and global regions.
The Grocery Manufacturers Association today announced it has appointed Jim Flannery, who recently served as managing director, customer development, for Procter & Gamble’s global operations, as the company’s senior EVP, operations and industry affairs.
Global perspectives on scientific, regulatory and technical developments in product safety, health and well-being will be the feature as hundreds of experts from the consumer packaged goods industry meet Wednesday at the Grocery Manufacturers Association Science Forum.
The Grocery Manufacturers Association has highlighted the U.S. food and beverage industry's accomplishments on Food Day, which celebrates the more than 15 million Americans who work to provide billions of consumers with safe, healthy, convenient and affordable food.
The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry's front-of-pack nutrition labeling system.