July 5, 2011

St. Joseph Aspirin has returned to store shelves with a series of product, packaging and retail enhancements, Ilex Consumer Products Group announced last month.

May 24, 2011

Happy days are here again! Consumer confidence rebounded 1.6 points in April from a dip in March, according to the Consumer Confidence Index, despite the fact that high-gas-price stories are dominating the airwaves. That suggests consumers may be willing to try new things again — in other words, to buy something new — and that is excellent news for niche manufacturers. In this annual report, DSN calculates the value of niche brands.

May 20, 2011

To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.

January 4, 2011

Private equity fund Brynwood Partners VI L.P. announced on Tuesday that its newly formed portfolio company, High Ridge Brands, has acquired the Zest brand from Procter & Gamble.

October 21, 2010

In response to a national survey, which found that many women often are disappointed...

October 10, 2010

Your company’s ideas may be as valuable as your products. Many of today’s most relevant and distinct brands, such as Oakley sunglasses, Under Armour, Axe, Aveeno, Apple, Method, Stonyfield yogurt and Whole Foods, have one thing in common: Each of these brands may not be the largest in its category, but it is the best at creating emotional connections with its core consumer.

October 6, 2010

A zero-calorie sweetener has launched an advertising campaign....

August 24, 2010

Cardinal Health has signed a pact with Reach Media Group, a national digital media and...

July 5, 2010

While children’s exposure to food ads on television decreased between 2003 and 2007, exposure to...

March 28, 2010

Advertisers last year allocated 5.4% of ad dollars to reach and connect with Hispanic consumers,...

March 25, 2010

Marketers beware. According to an Adweek Media/Harris Poll released Friday, more than one-third of Americans...

March 14, 2010

Procter & Gamble is expanding its environmental responsibility and consumer education platform through multiple brands....

August 23, 2009

Perrigo’s latest quarterly report underscores the relatively high expectations around cough-cold-flu this year because of...