Content about Graham Atkinson

September 25, 2012
The pharmacy customer as frequent flyer

The predictability of the chain store shopping experience has long been both a strength and weakness. The quality and experience may be predictably good, but can a shopper have a warm relationship with a store that treats everyone the same? 


September 17, 2012
Balance Rewards makes official debut over weekend at Walgreens, Duane Reade stores

Walgreens over the weekend officially launched its customer loyalty program, which since Sept. 6 has garnered more than 1 million customers during an online-only, early-enrollment period.

September 6, 2012
Walgreens announces early enrollment for its Balance Rewards loyalty program available online

Walgreens on Thursday announced that customers can begin online enrollment into its new customer loyalty program, Balance Rewards.

August 24, 2012
Walgreens weeks away from entering the loyalty program market with Balance Rewards

Details of Walgreens' new loyalty card — Balance Rewards — that's debuting next month were revealed in a New York Times report.

January 21, 2011
Atkinson to put stamp on front end as Walgreens optimizes CCR

“The true ambassadors for the brand.” That’s how Walgreens president and CEO Greg Wasson now describes the company’s 244,000 employees.

January 17, 2011
Walgreens names chief customer experience officer, promotes three executives

Walgreens announced several executive appointments Monday, which included naming a former United Airlines executive to the post of chief customer experience officer.

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