September 3, 2013

Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.

August 7, 2013

Procter & Gamble’s Gillette teamed up Tuesday with basketball legend and Hall of Famer Robert “The Chief” Parish in support of the Boys & Girls Clubs of Boston.

June 19, 2013

Procter & Gamble announced on Wednesday the launch of its Everyday Effect campaign, which is the largest consumer event in the company’s 175-year history.

June 4, 2013

Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.

May 30, 2013

In association with the June 14 theatrical release of "Man of Steel," Gillette, a Procter and Gamble brand, is launching an interactive website asking Superman fans, "Just how does Superman shave?"

March 27, 2013

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

February 15, 2013

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

November 14, 2012

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

November 6, 2012

November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).

October 25, 2012

An event sponsored earlier this week by supermarket chain Stop & Shop provided information to kids designed to encourage them to live healthier lifestyles.

October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

September 11, 2012

Procter & Gamble’s Gillette brand has teamed up with World Champion swimmer Ryan Lochte to donate $25,000 to Daytona Beach Speed Swimming — the same swimming club that gave Lochte his start in his swimming career.

September 6, 2012

To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

August 6, 2012

Such Olympians as Ryan Lochte, Alain Bernard and Liam Tancock, among others, celebrated Gillette’s "Get Started" campaign on Sunday with a ceremonial shave that took place in the Gillette Lounge at the P&G Family Home.

June 21, 2012

A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product.

June 20, 2012

The economy is still a predominant theme resonating with today’s shopper, judging by some of the new-product trends identified within the SymphonyIRI Group “2011 New Product Pacesetter” report — namely beauty and consumables that replace a trip to the salon or restaurant with an upscale home experience, as well as product launches that target a specific, finite audience.

June 12, 2012

Gillette has teamed up with three-time World Champion and 100-meter American Record Holder Tyson Gay to donate $25,000 to Lafayette High School in Lexington, Ky. — the same high school that gave Tyson his start in his track career — as part of its “Get Started” campaign.

June 7, 2012

Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

April 17, 2012

Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report released Tuesday afternoon.

February 22, 2012

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.

February 8, 2012

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

January 13, 2012

Procter & Gamble has launched a worldwide campaign for the London 2012 Olympic games.