Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.
Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.
Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.
As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”
Procter & Gamble, a Worldwide Olympic Partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).
Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.
Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.
Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.
Procter & Gamble’s Gillette Venus is teaming up with model Miranda Kerr as she leads the Gillette Venus Step Up & Step Out Tour, a multi-city event to help women look great, feel confident and give back to a good cause.
Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.