October 15, 2014

 Just when you thought the shave segment had seen it all, Procter & Gamble’s Gillette made waves earlier this year when it launched its new Fusion ProGlide with FlexBall technology.

August 20, 2014

The men’s grooming segment has seen a bit of an upheaval, as more men opt to sport facial hair and increasingly take up body grooming.

August 20, 2014

With “manscaping” on the rise, Procter & Gamble’s Gillette brand has created the new Gillette Body razor, the brand’s first razor designed for bodies.

July 14, 2014

Procter & Gamble’s Gillette brand has announced a twist to this year’s Gillette Home Run Derby, which could push the final charitable donation to be the highest in the history of the event.

June 23, 2014

This summer, Gillette Venus is asking women to embrace their spontaneous side and celebrate all the on-the-go and leg-baring moments this season brings via partnership with video blogger Tessa Violet.

April 21, 2014

P&G Beauty & Grooming has announced the launch of a nationwide campaign, entitled "Face the World," to educate college students on the importance of creating a unique online identity.

April 18, 2014

Procter & Gamble is reportedly preparing to launch a new men’s razor that features a swiveling ball-hinge so the blade can pivot, according to the Wall Street Journal.

April 15, 2014

Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

April 9, 2014

Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

March 10, 2014

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

February 27, 2014

In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

February 3, 2014

Procter & Gamble’s male grooming brand Gillette has tapped Lionel “Leo” Messi to be the new global face of its upcoming international soccer campaign.

January 29, 2014

Procter & Gamble’s Gillette brand is launching its first razor designed for male body shaving.

January 27, 2014

As Procter & Gamble pays homage to moms for picking their kids back up after every fall in the latest installment of its “Thank You, Mom” campaign, P&G’s Gillette brand is honoring dads with the launch of its new Raising an Olympian short film titled “Keep Your Head Up.”

January 21, 2014

With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

November 21, 2013

Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season.

November 15, 2013

CVS Caremark and the New England Patriots teamed up for an early Veterans Day tribute on Nov. 9 at Gillette Stadium’s Dana-Farber Field House.

October 29, 2013

Procter & Gamble, a Worldwide Olympic Partner, has kicked off the company’s “Thank You Mom” campaign with the “Raising an Olympian” series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).

October 23, 2013

Procter & Gamble’s Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

September 17, 2013

Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

September 3, 2013

Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.

August 7, 2013

Procter & Gamble’s Gillette teamed up Tuesday with basketball legend and Hall of Famer Robert “The Chief” Parish in support of the Boys & Girls Clubs of Boston.