Content about Gillette

March 27, 2013
Gillette partners with female spokeswomen as part of new marketing campaign geared toward men

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

March 8, 2013
Men focus on face

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

February 15, 2013
Gillette develops Sensitive Skin shave portfolio for men

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

November 14, 2012
CVS Caremark pays tribute to disabled military veterans at Gillette Stadium

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

November 6, 2012
Gillette celebrates moustaches with tour and donations

November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).

October 25, 2012
Stop & Shop event promotes healthy living

An event sponsored earlier this week by supermarket chain Stop & Shop provided information to kids designed to encourage them to live healthier lifestyles.

October 4, 2012
Gillette promotes Odor Shield antiperspirant/deodorant via 'My City is My Gym' campaign

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

September 11, 2012
Gillette, champion swimmer Ryan Lochte team up for 'Get Started' campaign

Procter & Gamble’s Gillette brand has teamed up with World Champion swimmer Ryan Lochte to donate $25,000 to Daytona Beach Speed Swimming — the same swimming club that gave Lochte his start in his swimming career.

September 6, 2012
Gillette, Green Bay Packers' Clay Matthews partner for upcoming NFL season

To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

August 6, 2012
Gillette, Olympians celebrate 'Get Started' campaign with ceremonial shave

Such Olympians as Ryan Lochte, Alain Bernard and Liam Tancock, among others, celebrated Gillette’s "Get Started" campaign on Sunday with a ceremonial shave that took place in the Gillette Lounge at the P&G Family Home.

June 21, 2012
Men cut into grooming

A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product.

June 20, 2012
IRI Pacesetter report shows strength in beauty, consumables

The economy is still a predominant theme resonating with today’s shopper, judging by some of the new-product trends identified within the SymphonyIRI Group “2011 New Product Pacesetter” report — namely beauty and consumables that replace a trip to the salon or restaurant with an upscale home experience, as well as product launches that target a specific, finite audience.

June 12, 2012
Gillette, athlete Tyson Gay to donate $25,000 to Lafayette High School

Gillette has teamed up with three-time World Champion and 100-meter American Record Holder Tyson Gay to donate $25,000 to Lafayette High School in Lexington, Ky. — the same high school that gave Tyson his start in his track career — as part of its “Get Started” campaign.

June 7, 2012
P&G brings 'everyday needs delivered for free' message to life with NYC, Chicago promotion

Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

April 17, 2012
SymphonyIRI Group releases 2011 Pacesetters report naming most successful new launches

Pampers Cruisers/Swaddlers with Dry Max, Gillette Fusion ProGlide and P.F. Chang's Home Menu were the top three new product introductions in 2011, according to the SymphonyIRI Group "2011 New Product Pacesetter" report released Tuesday afternoon.

February 22, 2012
Gillette facial hair styler makes grooming easier

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.

February 8, 2012
Gillette Venus, Olay partner to launch new razor

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

January 18, 2012
Gillette unveils new facial hair styling tool, names brand ambassadors

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

January 13, 2012
P&G supports Olympic Games, youth sports via 'Thank You Mom' campaign

Procter & Gamble has launched a worldwide campaign for the London 2012 Olympic games.

October 31, 2011
P&G, NFL partner in search of 2011 'Super Parent'

Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

September 21, 2011
P&G targets men shopping at CVS with new 'Guy Aisle' prototype in Charlotte, N.C.

Looking to further tap into the men’s grooming market, Procter & Gamble has announced the creation of a prototype “Guy Aisle” in a CVS/pharmacy in Charlotte, N.C.

September 8, 2011
Gillette Venus encourages young Latinas to reveal their inner 'goddess'

Procter & Gamble’s Gillette Venus razor brand is launching a new scholarship program for young Latinas through the Venus Goddess Fund for Education.

August 9, 2011
New Web venture aims to bring convenience, affordability to razor market

A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges, and a compatible stick, right to their door.

May 4, 2011
P&G announces organizational changes

Procter & Gamble has announced a string of organizational changes, including the retirement of Edward Shirley, vice chairman of beauty and grooming, after 33 years of service.

April 25, 2011
P&G helps men get in the ‘zone’

Procter & Gamble, which owns the Gillette brand, is taking an innovative approach to reaching men in the grooming aisle with the rollout of its Men’s Zones in select H-E-B supermarkets.


© 2013 Drug Store News. All Rights Reserved.