Content about GfK

April 30, 2013
Much of women's household role remains unchanged, study finds

Even decades of social change haven't changed one thing: women's continued dominance of the retail marketplace, according to a new study.

May 3, 2012
Mobile media aids purchasing process for 'extreme' shoppers, research finds

Smartphones and tablets are assisting "extreme" shoppers, according to new research conducted by GfK.

October 20, 2011
GfK: Holiday shoppers to maintain, restrict spending; seek best prices

Economic anxiety continues to plague U.S. consumers, with 84% planning to spend the same or less this holiday season, according to a new report released by GfK Custom Research North America on Thursday.

May 20, 2011
Gas prices put pressure on consumers

An Associated Press/GfK poll released Friday determined that rising gas prices will cause “serious” hardship for as much as 41% of Americans.

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