August 2, 2013

Looking to further strengthen its relationship with beauty shoppers — both inside and outside of the store — CVS/pharmacy launched on Aug. 2 a new website and mobile site dedicated to its growing Essence of Beauty brand, which is available exclusively at CVS/pharmacy. Drug Store News talked with George Coleman, VP merchandising for store brands at CVS/pharmacy, to learn more about the unique content featured on the new essenceofbeauty.com site and how the retailer is adjusting its in-store merchandising strategy to further promote its Essence of Beauty collection.

June 12, 2013

CVS/pharmacy has announced the expansion of its Gold Emblem private brand food line.

May 9, 2013

CVS/pharmacy announced the official launch of Total Home, a new home care product line built on performance, reliability and premium quality that is now available exclusively at CVS/pharmacy stores nationwide.