December 13, 2013

A recent study commissioned by Intel revealed that patients are ready to embrace personalized care, all the way down to medications for their specific genetic makeup, and they want the freedom to get health care wherever and whenever it’s convenient for them.

Why is this important? Personalization — whether it is customized coupons and marketing or prescription medications — is here and will be critical in 2014. Consumers want more, and in the face of rising healthcare costs and a strained health care system, their healthcare is no exception.

June 20, 2010

The Center for Genetics and Society recently praised the Food and Drug Administration's decision to...

May 19, 2010

Federal scrutiny over at-home genetic testing continues to snowball in the wake of an abortive...

May 12, 2010

Apparently having second thoughts on a deal that would have put genetic testing kits up...

May 10, 2010

Walgreens soon will begin selling genetic test kits that may help customers learn more about...