July 10, 2014

As we compiled the many research reports that make up our cover feature, “Customer profiling,” I found myself wondering why no one ever talks about Generation X. It’s all about millennials and Latinos, and boomers and seniors; you never see any research on Gen X.

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

April 28, 2014

Looking to “break the myths” about millennials, and help marketers and brands effectively engage with them, Nielsen has released a new report, dubbed “Millennials: Breaking the Myths of this No Strings Attached Generation.”

February 27, 2014

They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation.

October 9, 2012

The drug channel has a decent draw among the “silent generation,” the generation of seniors born between 1925 and 1945 who have impressed upon the baby boomers the importance of healthier living in anticipation of better life quality during their own golden years. 


September 18, 2012

It turns out that the Baby Boomer generation was just the opening act. The Millennials are here, and the world changed overnight, at least for marketers. Brand loyalty is out the window, transparency rules and convenience is king. Millennials are savvy about marketing, and they want what they want when they want it.