July 28, 2015

A recent study by IRI busts several myths about millennials, in order to help marketers understand the face of the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020.

July 6, 2015
A retailer’s social media activity has a greater impact on shoppers than the company’s website, according to the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon.
June 29, 2015

Millennials are more open-minded about investing in a loyalty program membership compared with any other population segment, according to the findings of a recent survey.

June 16, 2015

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

June 15, 2015

Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base.

May 14, 2015

Mobile payment is growing, and millennials and men may be leading the way. 

 

May 7, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multitiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing consumer. The New General Market Leadership Forum will bring together leading companies that have demonstrated commitment to building a strong community and thought leadership with a diverse consumer base.

May 4, 2015

Millennials are feeling more financially secure and optimistic about their future, boosting their consumer confidence scores.

April 29, 2015

Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.

March 20, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multi-tiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing new general market consumer.

March 17, 2015

A new Harris Poll reveals some surprise findings on Americans' preference for generic or branded drugs.

December 16, 2014

An interest in proactive wellness and proper nutrition is fueling demand for functional foods, Packaged Facts noted Tuesday in a new report.

December 11, 2014

Millennials often are perceived as healthier than baby boomers

December 10, 2014

The makers of Proactiv have debuted #BeYouTV, a YouTube content series that offers beauty tutorials and more for the millennial generation.

October 23, 2014

A recent study of the consumables category revealed that weak promotional deals and a disinterest among women in the millennial age group are translating to sluggish sales. 

 

October 22, 2014

Adult millennials ages 18 years to 32 years worry about their health and access to health care as much as their baby boomer elders.

October 15, 2014

Sanofi US announced Wednesday the findings of a new survey that reveals striking differences in opinion among various age groups about diabetes and available treatment options.

September 15, 2014

Mack Elevation Forum and Drug Store News on the day before the NACDS Total Store Expo brought together eight critical thought leaders from both inside and outside the industry, challenging attendees to think beyond their brands to achieve breakthrough results.

July 30, 2014

IRI on Wednesday reported that 15% of consumers will be increasing usage of natural and organic products.

July 17, 2014

Millennials are proactively carving out their futures and making some very distinct life choices, which includes keeping an eye on health and wellness, according to new research by the Hartman Group.

July 10, 2014

As we compiled the many research reports that make up our cover feature, “Customer profiling,” I found myself wondering why no one ever talks about Generation X. It’s all about millennials and Latinos, and boomers and seniors; you never see any research on Gen X.

July 3, 2014

In this special report, DSN examines three critically important consumer segments for future growth: millennials, boomers/seniors and Hispanics. In the years to come, these consumers will reshape retail and influence the CPG business in a number of key areas.

June 17, 2014

Target is striving to win the hearts of Millennials with a string of new mobile and digital initiatives, which includes an overhaul of its wedding and baby registry business, according to a USA Today report.

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.