April 22, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multitiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing consumer. The New General Market Leadership Forum will bring together leading companies that have demonstrated commitment to building a strong community and thought leadership with a diverse consumer base.

March 20, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multi-tiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing new general market consumer.

March 17, 2015

A new Harris Poll reveals some surprise findings on Americans' preference for generic or branded drugs.

December 16, 2014

An interest in proactive wellness and proper nutrition is fueling demand for functional foods, Packaged Facts noted Tuesday in a new report.

December 11, 2014

Millennials often are perceived as healthier than baby boomers

December 10, 2014

The makers of Proactiv have debuted #BeYouTV, a YouTube content series that offers beauty tutorials and more for the millennial generation.

October 23, 2014

A recent study of the consumables category revealed that weak promotional deals and a disinterest among women in the millennial age group are translating to sluggish sales. 

 

October 22, 2014

Adult millennials ages 18 years to 32 years worry about their health and access to health care as much as their baby boomer elders.

October 15, 2014

Sanofi US announced Wednesday the findings of a new survey that reveals striking differences in opinion among various age groups about diabetes and available treatment options.

September 15, 2014

Mack Elevation Forum and Drug Store News on the day before the NACDS Total Store Expo brought together eight critical thought leaders from both inside and outside the industry, challenging attendees to think beyond their brands to achieve breakthrough results.

July 30, 2014

IRI on Wednesday reported that 15% of consumers will be increasing usage of natural and organic products.

July 17, 2014

Millennials are proactively carving out their futures and making some very distinct life choices, which includes keeping an eye on health and wellness, according to new research by the Hartman Group.

July 10, 2014

As we compiled the many research reports that make up our cover feature, “Customer profiling,” I found myself wondering why no one ever talks about Generation X. It’s all about millennials and Latinos, and boomers and seniors; you never see any research on Gen X.

July 3, 2014

In this special report, DSN examines three critically important consumer segments for future growth: millennials, boomers/seniors and Hispanics. In the years to come, these consumers will reshape retail and influence the CPG business in a number of key areas.

June 17, 2014

Target is striving to win the hearts of Millennials with a string of new mobile and digital initiatives, which includes an overhaul of its wedding and baby registry business, according to a USA Today report.

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

April 29, 2014

Consumer confidence increased dramatically in first quarter 2014, according to a recent MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially millennials.

April 28, 2014

Looking to “break the myths” about millennials, and help marketers and brands effectively engage with them, Nielsen has released a new report, dubbed “Millennials: Breaking the Myths of this No Strings Attached Generation.”

April 18, 2014

Good news for manufacturers and retailers: Millennials are, in fact, brand loyal. That’s according to a new survey of Millennial consumers from marketing data provider Adroit Digital, which found that 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

But there’s a catch.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

March 26, 2014

For millennials, that oft-discussed age group born sometime in the range of the early 1980s to the early 2000s, social media is more than just a tool to share — they're also using it to make purchasing decisions.

February 27, 2014

They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation.

October 16, 2013

According to IRI's Q3 2013 MarketPulse survey results released Tuesday, 85% of American consumers were aware of the looming debt ceiling crisis and of the government shutdown, which is clearly impacting their views of their personal finances, including their approach to grocery shopping.

October 7, 2013

Attention, marketers! The millennial man may not be who you think he is. They are the biggest generation in history, and if you don’t master how to reach them, someone else will. That was a key message in a recent Adweek article.