August 23, 2015

Millennials are emerging as one of the most influential generations of consumers and are shaping up to be critical to growth in the beauty sector.

August 20, 2015

Millennials influence and inspire the New General Market. Most agree they are the cultural catalysts and actually influence consumers way beyond their age segment.

August 20, 2015

Sales of vitamins within U.S. multi-outlets were up 3.2% to $6.7 billion for the 52 weeks ended June 14 , according to IRI, with no signs of slowing down. Gummy vitamins continue to trend within the multivitamin space, overall sales of which were up 2% to $1.7 billion.

August 20, 2015

Kao Brands has a philosophy in place, which is well suited to win the loyalty of the upcoming generation of millennials — as well as the consumers that segment influences.

August 20, 2015

To reach millennials, Mentholatum aims to be where they are, while also having relevant content in line with their passions.

August 20, 2015

There’s nothing “general” about the emerging market segments, according to Larry Levin, EVP business development at IRI. The catalysts for change are shoppers with a “millennial mindset” — not just those born between 1980 to 2000, but those who are influenced by that group — and the mushrooming ranks of multicultural consumers.

August 20, 2015

Only 18% of Americans were very likely or completely likely to post their latest ailment on social media, but for those who did post, 40% of their friends were quick to make an over-the-counter recommendation, according to a survey conducted in July by Field Agent on behalf of Drug Store News. And about half the time, those who posted that they were under the weather listened to their friends’ recommendations and made a purchase as a result.

August 12, 2015

A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways.

July 28, 2015

A recent study by IRI busts several myths about millennials, in order to help marketers understand the face of the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020.

July 6, 2015
A retailer’s social media activity has a greater impact on shoppers than the company’s website, according to the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon.
June 29, 2015

Millennials are more open-minded about investing in a loyalty program membership compared with any other population segment, according to the findings of a recent survey.

June 16, 2015

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

June 15, 2015

Drug Store News and Mack Elevation Forum co-hosted The New General Market Forum in Chicago on May 27 with a mission to bring together leading companies that have demonstrated their commitment to building a strong community with a diverse consumer base.

May 14, 2015

Mobile payment is growing, and millennials and men may be leading the way. 

 

May 7, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multitiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing consumer. The New General Market Leadership Forum will bring together leading companies that have demonstrated commitment to building a strong community and thought leadership with a diverse consumer base.

May 4, 2015

Millennials are feeling more financially secure and optimistic about their future, boosting their consumer confidence scores.

April 29, 2015

Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.

March 20, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multi-tiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing new general market consumer.

March 17, 2015

A new Harris Poll reveals some surprise findings on Americans' preference for generic or branded drugs.

December 16, 2014

An interest in proactive wellness and proper nutrition is fueling demand for functional foods, Packaged Facts noted Tuesday in a new report.

December 11, 2014

Millennials often are perceived as healthier than baby boomers

December 10, 2014

The makers of Proactiv have debuted #BeYouTV, a YouTube content series that offers beauty tutorials and more for the millennial generation.

October 23, 2014

A recent study of the consumables category revealed that weak promotional deals and a disinterest among women in the millennial age group are translating to sluggish sales. 

 

October 22, 2014

Adult millennials ages 18 years to 32 years worry about their health and access to health care as much as their baby boomer elders.