January 7, 2016

By including Digimarc Barcode in artwork and product packaging concurrently, Perrigo will enable its retail customers to engage consumers in a more meaningful way.

January 7, 2016

This month, Target and SoulCycle will launch a 10-city tour featuring special three-day weekend events — with complimentary classes taught by certified SoulCycle instructors. 

January 5, 2016
The Marsh/inStream partnership will reach millions of shoppers across 73 stores located in Indiana and Ohio with personalized, targeted offers on the front of consumer receipts. 
 
January 4, 2016

"By participating in our '2016 Starting Points' promotion, our customers will have the opportunity to earn thousands of Plenti points while shopping for everyday items," noted Rite Aid SVP marketing John Learish. 

December 15, 2015

"Leveraging Mood's existing audio infrastructure, our exclusive Presence beacon technology and the popular Shazam app, we are able to provide Food Lion with a compelling solution that encourages direct mobile interaction with the brand," Mood Media's Jaime Bettencourt said.

December 14, 2015

The new company will wield a $16 billion CPG portfolio across a number of front-end categories, including health and wellness, consumables and general merchandise. 

December 10, 2015

Beginning Dec. 10, Prime Now is adding beer, wine and spirit delivery in Manhattan.

December 10, 2015

More than four out of 10 consumers would like exclusive offers sent to their phone when they enter a store. 

December 9, 2015

Cause marketing drove $2 billion in funding in 2015. DSN looks at some efforts we like.

December 8, 2015

The new product is a offshoot of sister product Eatwhatever, a breath freshener for humans sold in pharmacies, convenience stores and supermarkets. 

December 4, 2015

The report, from ReportsnReports, highlights the role that consumer interest in instant services provided by photo kiosks as being a key driver in the market.

December 1, 2015

The majority of millennials (56%) in a new survey said they are worried about having enough money to pay the bills every month. 

November 16, 2015

As many as 41% of retailers expect their Black Friday sales to increase this year, compared to 30% last year. 

November 11, 2015

Licensed products remain an important part of the card category.

November 11, 2015

In this report, DSN examines in-depth sales activity in the greeting card category, highlighting new products that are shaking up the general merchandise aisle.

November 11, 2015

Despite an increased promotional investment, lift from merchandising support declined across 58% of CPG categories. 

November 11, 2015

Hallmark is bringing “the Force” to the greeting card aisle with a variety of new “Star Wars” Halloween, Christmas and everyday “Star Wars” cards, many of which include light and sound effects.

November 5, 2015

Almost two-thirds of consumers surveyed say social media will have some influence on their purchasing decisions, largely among the 18-44 age demographic. 

October 30, 2015

The sprays kill 99.9% of germs and none of them come with first aid warnings, using a gentle germ-killing technology that is approved for neo-natal hospital units and are food-contact safe.

October 22, 2015

The Global Marketing Development Center this week announced the 10 products that retailers and wholesalers showed the most interest in at the GMDC 2015 Health Beauty Wellness Marketing Conference.

October 22, 2015

The line includes USB power cables, headphones and other technology accessories like mobile phone tripods. 

October 20, 2015

The majority of those reporting that their families will be spending less are women, according to a new CivicScience poll. 

October 14, 2015

Walmart CEO Doug McMillion shared with investors that private label will play a significant role in the company's future as a value-driven operator. 

October 13, 2015

Hispanics over 50 represent 10% of their age cohort in 2015 and are expected to grow to 42 million, or 24% by 2060.