The supplier in the greeting card aisle may not be enough to capture consumer interest. While smaller, niche players make up less than 5% of category sales, according to one manufacturer, those companies can offer a point of differentiation to retailers that larger manufacturers can’t provide.
Ziploc has launched its VersaGlass products, which are designed to go from the fridge to the microwave or oven — at temperatures of up to 400 degrees Fahrenheit — and straight to the dinner table, the company said.
Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.
Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products awards issue.
Twentieth Century Fox Home Entertainment has introduced a new premiere line of diverse films from around the world, which will be available on DVD, Video On Demand and digital download formats in the United States later this year.
American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.