June 3, 2016

A personal care brand is reimagining baby care for the modern parent with the launch of Parasol Disposable Underwear for Babies. 

June 2, 2016

Lice isn't just being transferred by shared hats or combs anymore, today a shared selfie may be responsible for the spread of lice, WPLG reported Tuesday. "A Wisconsin pediatrician calls the bugs 'social media lice,'" the news organization reported. "While there's no scientific proof that selfie snapping is to blame for spread of lice, studies show that lice in 25 states, including Florida, is now resistant to over-the-counter treatments." (WPLG

May 31, 2016

As consumers ramp up their shopping for summer essentials, a new brand is looking to capitalize on the growing popularity of incense by launching a new natural mosquito repellent.

May 26, 2016

A leader in the domestic automobile air freshener segment announced that the company has signed a definitive agreement to be acquired by Energizer Holdings, Inc.

May 24, 2016

One of the leading fabric softener brands in the U.S. is launching a bold new campaign inviting consumers of all backgrounds and ages to celebrate and embrace their uniqueness. 

May 23, 2016

Smartphone owners shopping the electronics aisle have a durable and stylish new case from Speck to consider.

May 20, 2016

Parents with students heading back to school this fall will find a dazzling new array of stylish school supplies from Mead and Five Star at their local drug stores.

May 19, 2016

Eco-minded consumers have a new reason to shop the laundry aisle thanks to a new product from Tide.

May 11, 2016

A new company is out to revolutionize the greeting card category with an innovative e-card that also has a traditional paper card twist.

May 10, 2016

Apple Watch owners shopping the cellphone accessories aisle have a new option for screen protection.

May 6, 2016

Dennis Moore has spent the majority of his career focused on finding actionable insight through analytics.

May 5, 2016

Mars Petcare is launching a new campaign to encourage consumers to ad wet food to their dog's dry kibble.

May 3, 2016

Raid is tackling the growing bed bug problem in America with a new product that detects the insects before a large-scale infestation can occur.

May 2, 2016

A brand known for softening laundry for over 30 years is taking category leadership and innovation to the next level with two new product introductions. 

April 28, 2016

One of the world's largest educational toy-makers is bringing a new collection of products to store shelves.

April 27, 2016

A leading brand in supportive breastfeeding products is partnering with Lifetime Television on a special event to promote the positive effects and benefits of breastfeeding.

April 27, 2016

Brandperx is launching a Bump Bag targeted to expectant moms that will contain some of the most popular brands in drug stores.

April 25, 2016

Hallmark Signature is helping celebrate mom with new cards designs that aim to be as extraordinary as she is.

April 22, 2016

A new brand is seeking to capitalize on the increasing popularity of natural and non-toxic cleaning products. 

April 21, 2016

Rand McNally is leveraging the rising popularity of adult coloring books with a brand new book featuring world cities that promises to educate as well as entertain. 

April 15, 2016

Household product brand Better Life is launching the spring cleaning season with some tips, and an omnichannel sweepstakes with Target.

April 12, 2016

One of the most popular household brands in America is targeting cat owners who want cleaner smelling home.

April 12, 2016

Kotex and Poise are kicking off an unprecedented partnership with HelloFlo, an e-commerce company focused on providing products, content and services for women and girls through every life stage.

April 7, 2016

Hallmark is launching a new lifestyle brand to meet the ever-evolving needs of Hispanic consumers.