February 28, 2011

Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents.

February 25, 2011

MidWest Gloves & Gear has introduced a new line of fashionable garden wear for women.

February 24, 2011

Greeting card enthusiasts that want to know what's new in the card aisles before hitting the stores now can see the latest innovations online, thanks to a new page on American Greetings' website.

February 24, 2011

Henkel's 2010 sales grew 11.2% to nearly $20.8 billion during the year, the company reported in its financial earnings release.

February 23, 2011

The most talked about musical performances on the hit TV series, "Glee," is arriving on Blu-ray and DVD from 20th Century Fox Home Entertainment.

February 18, 2011

Fashion designer Kimora Lee Simmons is adding "fabulosity" to Bounty's "We Love Our School" Week.

February 18, 2011

Move over Snuggie and ShamWow — more direct-response products are coming to retail.

February 18, 2011

Consumers may have a bit more to spend for the 2011 back-to-school season, so retailers should tweak their merchandise plans to accommodate.


February 18, 2011

SUPPLIER NEWS — Marcal has reformulated its Small Steps line, which is made of 100% recycled paper, the company said. Marcal Small Steps paper towels now are stronger when wet, while Marcal Small Steps two-ply bath tissue is softer. The company also will reformulate its facial tissues.



February 18, 2011

WAYNE, N.J. — IdeaVillage’s new EasyFeet is the latest introduction in the active foot care As Seen On TV category. The flip-flop-like product — called a car wash for the feet — has 10,000 soft-scrubbing bristles and a built-in pumice stone to clean feet and rub away dead, dry skin on the heels. Suction cups hold EasyFeet in place, so consumers can safely use the product on tub and shower surfaces.


EasyFeet ships in March and will retail for $9.99. Idea­Village EVP Ronald Boger called EasyFeet a “monster hit for 2011.”

February 18, 2011

TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.

February 17, 2011

Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

February 16, 2011

Procter & Gamble's Bounty brand has partnered with PTO Today, an organization focused on filling unmet school needs through parent-teaching partnerships to promote clean, creative learning environments nationwide.

February 16, 2011

Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.

February 15, 2011

Clorox recently launched the "Quick & Dirty" cleaning guide for bachelors on its website.

February 15, 2011

Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

February 15, 2011

Philips Lighting announced that one of its LED bulbs now will carry the Energy Star label.

February 15, 2011

Pop singer Lady Gaga has partnered with mass merchandise retailer Target to allow customers to pre-order a deluxe edition of her new album, “Born This Way.” Customers can order the album through Target and download the title track for free at Target.com/Gaga until Feb. 26.

February 14, 2011

Crayola is looking to dazzle kids and parents alike with a new lineup of creative activities.

February 14, 2011

A line of kid-friendly pedometers is expanding to include two new water-resistant products.

February 14, 2011

Gearing up for the summer release of superhero flick "Green Lantern," Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

February 11, 2011

The story of one of Washington, D.C.'s most lucrative lobbyists caught in a whirlwind of controversy is making its Blu-ray and DVD debut April 5.

February 11, 2011

Procter & Gamble has introduced two new products that unite the cleaning power of Mr. Clean and the fresh scent of Febreze.

February 11, 2011

Consumers with spring fever will be able to freshen their homes with two limited-edition home fragrances from Glade.