October 28, 2016

The primary challenges for the CPG industry operating in the natural and specialty space have been a lack of store-level visibility and the significant expense of supplying brand representatives in stores.

October 27, 2016

NEW YORK - The giant AT&T-Time Warner merger may bring individualized ads - already commonplace on such streaming services as Hulu or YouTube - to network television, The New York Times reported Wednesday. "If you believe in a future where the very, very fine targeting of households or individuals with specific messaging makes economic sense to do at scale, what this merger does is enable that by making more audience available to target in that way,” Rob Norman, chief digital officer of WPP's GroupM, told The Times. “The question will be: What is the premium for addressability for that level of targeting that the advertiser is willing to pay?” (The New York Times)

October 27, 2016

Premium laundry detergent brand Persil ProClean is shaking up the laundry category with the release of a digital campaign celebrating the most discerning critics of clean laundry: cats.

October 26, 2016

Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food. 

October 25, 2016

H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

October 21, 2016

Popular prenatal brand WavHello has just launched its first product in the infant category: SoundBub.

October 20, 2016

The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

October 17, 2016

This isn’t your parents’ private-label business any more. To be sure, the rules of the store brand game have changed over the years — price matters, but it certainly isn’t the only factor driving the growing consumer interest in private label that exists today. CVS has upped its game in private label over the last several years, with store brand penetration up from about 17% in 2010 to more than 22% today.

October 17, 2016

Who’s leading the retail health revolution? One of the chief innovators in the transformation of U.S. health care is surely CVS Health.

October 17, 2016

Digital engagement is an integral part of CVS Health’s growth strategy, and for good reason. The digital customer at CVS spends 4.5 times more and engages with the CVS brand six times more than non-digital customers do.

October 17, 2016

The ExtraCare loyalty program has grown to become CVS Health’s crown jewel. In 2015, the program — now in its 15th year — helped drive nearly $4 billion in savings for its roughly 70 million active cardholders. More important, it has emerged as the key engine driving CVS Health’s personalization efforts — a critical component of the company’s five-pillar strategy to reenergize its front-end business.

October 17, 2016

Two years ago, CVS Pharmacy made the bold decision to walk away from tobacco. It was the right move for a lot of reasons, but the fact remained: There was a $2 billion sales hole that needed to be plugged.

October 17, 2016

In the two years since it pulled the plug on tobacco, CVS Health has literally doubled down on health. In this exclusive special report, DSN examines the work the company is doing across the organization to ensure that bet pays off.

October 14, 2016

Bounty paper towels has teamed up with mother, designer and author Kristin Cavallari to share some fuss-free ways to clean up life's inevitable messes.

October 13, 2016

A new series of classic air purifiers featuring iFi-enabled cloud connectivity is hitting store shelves.

October 12, 2016

Honeywell has created a new air cleaner that offers a solution for consumers' indoor air quality issues, in a smaller package. 

October 11, 2016

MOM’s Organic Market started as a produce delivery company based out of the founder’s mother’s garage and has grown into a 16-store grocery chain.  

October 10, 2016

Leading tissue brand Charmin is making it easier for shoppers to buy their paper products from responsibly managed sources.

October 7, 2016

WASHINGTON - The National Retail Federation announced earlier this week it expects sales in November and December, excluding autos, gas and restaurant sales, to increase a solid 3.6% to $655.8 billion — significantly higher than the 10-year average of 2.5% and above the seven-year average of 3.4% since recovery began in 2009.

Additionally, NRF is forecasting non-store sales to increase between 7% and 10% to as much as $117 billion.

October 7, 2016

Laundry scent brand Unstopables is launching a new digital campaign designed for consumers looking for a new way to freshen their wash.

October 6, 2016

RetailNext issued a positive forecast for U.S. retail performance over the holiday period, predicting a 3.2% year-over-year lift in sales, driven in part by a 14.9% increase in YoY sales through digital channels.

October 4, 2016

A leading brand in the floor care category has launched a new product to keep floors dust-free in between major cleanings.

October 3, 2016

Coty has completed its acquisition of Procter & Gamble's fine fragrance, color cosmetics, salon professional and hair color and certain styling businesses.