Numbers can be deceiving in the baby category. While overall category sales are down, the drug channel is seeing nice increases in specific segments within the category. The numbers suggest that drug retailers could be missing an opportunity.
Last month, Schoolies, a line of preschool books and flash cards published by Priddy Books, a division of Macmillan Children's Publishing Group, launched into mass, book, specialty and online retailers across the country in time for the back-to-school seson. Now, the company is set to launch nine new titles for spring 2014.
Materially expanding the business of pharmacy — it's not just a job for the big chains. The Detroit News on Tuesday published a story regarding the new wellness formats being showcased by both Walgreens and Rite Aid, respectively, and included some perspective from a local operator.
Promotions were up across the front-end over the first half of 2013 as compared with the corresponding year-ago period, and digital coupons have continued to sustain double-digit growth as more marketers adopt a digital strategy and more retailers employ an omnichannel loyalty program to attract and retain customers.
Results of the survey indicate that 68% of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011. Additionally, 17% of respondents plan to spend between $500 and $1,000, and 15% of shoppers said they have no back-to-school shopping budget this year.
Lifestyle brand RuMe announced today select customizable iPhone and iPad cases and organizational accessories will be sold in Target locations nationwide as part of a back-to-school campaign beginning on July 28.