On average, consumers say 64% of their back-to-school shopping will take place in-store, with the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and the E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.
Families this summer will spend slightly more on back-to-school items than they did in 2013. According to NRF’s 2014 Back-to-School Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from $634.78 in 2013.
Wahl Home Products has teamed up with GreaterGood.org to promote the One Picture Saves a Life Campaign, a collaboration among pet industry leaders to change public perceptions about rescued animals and provide grooming and photography resources to shelters.
A subsidiary of Imperial Tobacco Group announced that it will acquire a portfolio of products from Reynolds American, which includes such U.S. cigarette brands as Winston, Kool and Salem, as well as the e-cigarette brand blu.
Gain detergent, a brand from Procter & Gamble, announced that it will give attendees of this year's Essence Festival a scent-filled experience with Gain flings! "Music to Your Nose," which will take place inside P&G's My Black is Beautiful booth at the Ernest N. Morial Convention Center.
With "pet humanization" now a multibillion dollar business in America, the push to provide four-legged companions with human-quality products has given rise to an new type of pet owner: the premium pet product shopper, according to U.S. Pet Market Outlook, 2014-2015, released Thursday.
The drug channel could be losing its edge in seasonal sales. GMDC’s recently released “Seasonal Best Practices” report revealed that, according to Nielsen data for the 52 weeks ended Oct. 26, 2013, while drug store seasonal merchandise dollar sales are slightly ahead of supermarkets, the channel’s sales have slipped 16%.
Global design company Threadless is partnering with Recycled Paper Greetings to bring Threadless' community-driven artwork to national retailers through a new line of greeting cards, which showcase the talents of 61 artists from 18 countries.