Catalina Marketing announced the debut of a new purchase-based targeting solution for consumer packaged goods advertisers that incorporates shopper understanding and analytics into campaign planning and measurement to drive improved performance.

Kimberly-Clark has highlighted its progress toward achieving its 2015 sustainability goals.

A duct tape brand has debuted a new duct tape pattern featuring a character from one of Nickelodeon's hit animated series.

A line of insulated can covers is taking a provocative turn.

“No frills, just real savings” and “Simple prices you can add up in your head” make clear that Dollar General’s goal is to provide great prices on household essentials.


Bic Consumer Products USA’s new FlameDisk offers consumers a convenient, portable alternative to charcoal. FlameDisk, which uses ethanol as its main fuel ingredient, heats up quickly and is cleaner than charcoal.

One of the first lessons in life that children learn is that getting sick isn’t fun, and going to the pharmacy isn’t too exciting either. In 2004, pharmacist Charles Tabouchirani decided to change that by opening Cherry’s Pharmacy, a store that specializes in dealing with children.

Marshal Cohen, chief industry analyst at the NPD Group said that back-to-college has become a big opportunity for retailers, and everybody wants part of the business. Last year, families spent an average of $800 on back-to-college products.


Cesar is boosting its lineup of canine cuisine to include new bite-sized baked treats.

New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

Motherhood influences the way women shop, according to Mintel research.