Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to retain existing consumers and reach out to new ones.
Learning the professional tips and tricks of the beauty and fashion world isn't always easy. That's why Suave Professionals has teamed up with designer and reality TV star Nicole Richie to sponsor NBC's "Fashion Star" for the second consecutive year.
Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.