For this installment of DSN’s Executive Viewpoint series, DSN spoke to Menasha’s Paul Murphy about how Menasha is working to bridge the merchandising strategy gap between pharmacists and front-of-store, which can help improve care.
The study's findings that the Part D coverage gap — or “doughnut hole” — led to a significant gap in the adherence of cardiovascular medications may not come as a complete surprise; however, it undoubtedly underscores the important role that pharmacy can play in helping patients navigate plan strategies that promote the use of lower-cost medications.
This holiday season, CVS/pharmacy is striving to make it easier than ever for customers to save on Christmas gifts and holiday necessities by enabling CVS/pharmacy's ExtraCare Rewards members to take advantage of special incentives, such as free gift cards for purchasing select items and earning back "free CVS money" called ExtraBucks Rewards on a variety of essentials.
In an effort to reward loyal shoppers, CVS/pharmacy has created a new promotion that allows members of its ExtraCare Rewards program to earn multiple free gift cards by shopping for essentials at more than 7,200 locations nationwide.
Private-label share is slipping across several key drug store categories, according to SymphonyIRI Group’s latest Times & Trends report, “Private Label: Brand Positioning in the New World Order,” published Wednesday.