Let’s face it: New products are the lifeblood of this business. If you’re a retailer, that’s why you went to NACDS Total Store Expo. That’s why DSN went to NACDS TSE, too. For two days, our reporters searched the show floor for the very latest and best new products and offerings at NACDS TSE.
Apparently, I am one of about 10 million unique users who, as this issue of DSN went to press, had entered their name into the interactive name generator game that Slate.com posted to its site within hours of John Travolta having butchered singer Idina Menzel’s name at the Oscar Awards.
GlaxoSmithKline Consumer Healthcare and Walgreens teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit.
What helps build loyalty, but is not considered a loyalty program? What is fun, exciting and rewarding, and at the same time strategic, planned and designed to drive trips and/or purchases? Gamification. It’s the latest buzzword among brand marketers, and it’s gaining traction as early adopters begin to revolutionize the way customer engagement is done.
Financial firm Deloitte recently leveraged a gamification platform, called Badgeville, to augment its Deloitte Leadership Academy, a digital executive training program that's deployed across 50,000 executives at more than 150 companies. The gamification elements included ranks and rewards to be showcased in participant profiles, missions and leaderboards.
Game mechanics — including points, badges and leader boards — may be a key to controlling rising healthcare costs, executives leading a recently completed pilot program by Blue Cross and Blue Shield of Minnesota reported on Tuesday.