October 28, 2011

Aramis and Designer Fragrances, a division of Estée Lauder, and Tory Burch LLC have inked a multiyear agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marks Tory Burch’s first foray into the beauty industry.

October 28, 2011

Eufora has unveiled its new Details Dry Spray Wax, which is designed to add texture to all hair lengths without a sticky, tacky product feel or flaky residue.

October 28, 2011

Le-Edge USA has introduced Le Edge for face and body exfoliation.

October 28, 2011

Oral care brand Listerine has introduced its new Listerine Total Care Zero.

October 28, 2011

Orbit gum has teamed up with a nonprofit breast cancer prevention organization to encourage young women to be proactive about their breast health.

October 28, 2011

Two volumes of an animated series based on the Marvel Comics superhero team the Avengers has arrived on Disney DVD.

October 28, 2011

Whole Foods is taking the opportunity to reach out to its Jewish consumers by reminding them that it has a number of kosher-certified items for Hannukah, which begins Dec. 20.

October 27, 2011

Abbott has introduced a new line of nutrition shakes and bars for people with diabetes.

October 27, 2011

The maker of ZhuZhu Pets has introduced a new line of toys for this holiday season.

October 26, 2011

Earnings for the Dr Pepper Snapple Group rose to $154 million, or 71 cents per share, for third quarter 2011, the company announced Wednesday.

October 26, 2011

Campbell's new soup puts a spin on a classic favorite.

October 26, 2011

One month after the retail launch of its Dip and Squeeze product, Heinz announced it is set to debut a limited-edition ketchup that is blended with balsamic vinegar.

October 26, 2011

Nature’s American Co. has introduced an enhanced granola product.

October 26, 2011

After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.

October 26, 2011

To celebrate and promote the return of its “Have You Tried This Yet?” campaign, Procter & Gamble held an exclusive media event in New York on Tuesday evening spotlighting some of its most innovative products and offering complimentary beauty services and product demos.

October 26, 2011

This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

October 26, 2011

Robitussin has launched a new campaign in line with the start of the cold and flu season called the Simple Acts of Relief program.

October 26, 2011

Kimberly-Clark has introduced a new colored sports wrap specifically created for children and teens.

October 26, 2011

In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

October 25, 2011

Healthy Food Brands has introduced a new line of fruit snacks and gummies based on a popular Internet game.

October 25, 2011

Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

October 25, 2011

Dole has boosted its frozen fruit offerings.

October 25, 2011

Help Remedies, a New York-based creator of "minimalist" over-the-counter medicine, on Tuesday announced national distribution for its line of single-ingredient nonprescription remedies through Walgreens.

October 25, 2011

The maker of such brands as John Frieda and Jergens is getting a name makeover.