Wrigley announced the company is temporarily stopping the sale and marketing of its new Alert Energy caffeinated gum "out of respect" for the Food and Drug Administration as they agency investigates the safety of added caffeine in foods.
Twizzlers Candy, a Hershey Company brand, is teaming up with Warner Bros. for the expected summer blockbuster "Man of Steel" to release specially marked packages of Twizzlers and launch a fan contest on Facebook for the Ultimate Man of Steel Getaway.
The Council for Responsible Nutrition and the Natural Products Association announced they have met with the entire freshman class of the 113th Congress, including 83 offices in the House of Representatives and 14 offices in the Senate, as part of their educational efforts to ensure that newly elected members of Congress have accurate information about dietary supplements and their role in good health.
There is as much as $10 billion in branded pharmaceutical sales that could make the switch from prescription-only to over-the counter in the next five years, suggested Joseph Papa, Perrigo chairman, CEO and president, to analysts on Tuesday.
According to a recent Prevention survey, 74% of women are interested in knowing more about how their digestive system works, but almost half surveyed believe that digestive health is a taboo subject people are uncomfortable discussing.
Grand Central Terminal in New York played host to a life-sized "dollhouse" this week as Target showcased its new collection of products, including housewares, indoor and outdoor furniture and decorative items.
The Food and Drug Administration may soon find itself in another Plan-B-generated quandary — the complications around granting a three-year marketing exclusivity for a medicine that is both prescription-only and over-the-counter, according to an FDA Law Blog posted Sunday by Hyman, Phelps & McNamara.
The five associations representing the dietary supplement industry on Monday requested that the Food and Drug Administration issue revised guidance on new dietary ingredient notifications, with a specific focus on the information to be included to identify the new dietary ingredient.
Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.
Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its brand with a new zero calorie lemonade product line: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.
Swiss Precision Diagnostics unveiled the new Clearblue Advanced Pregnancy Test with Weeks Estimator at the 61st Annual Clinical Meeting of the American Congress of Obstetricians and Gynecologists here.
Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.