At the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger attendees, CEO Preston Atkinson announced Whataburger will launch into retail stores for the first time by bottling its line of condiments for exclusive availability at all Texas and Mexico H-E-B stores.
Peeps candy, a Just Born brand, will roll out two new summertime flavors to retailers nationwide, the company announced today. Just Born also announced Mike and Ike Lemonade Blends will return for its fourth consecutive summer.
According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.
With the steady accumulation of purchasing power attributed to the Hispanic-American community, marketers more and more are targeting Latinos. DSN called in Reny Diaz, director of client engagement for Nielsen, for additional perspective about the Hispanic-American opportunity.
The Consumer Healthcare Products Association’s Stop Medicine Abuse campaign was selected as an official honoree in the 17th Annual Webby Awards in the Family/Parenting category, the over-the-counter association announced.
Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.