May 14, 2012

New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

May 14, 2012

Greek-style food brand Athenos is welcoming back its popular advertising campaign featuring yiayias, or Greek grandmothers.

May 11, 2012

Aisle7 announced the launch of Aisle7 Wellness Shops, a targeted online marketing program that helps food and drug retailers, e-retailers and manufacturers connect with consumers who are concerned about chronic health problems, including diabetes, weight management and heart health.

May 11, 2012

Coors Light is marking the beginning of summer with the release of sleek, new special-edition Silver Bullet Summer packaging.

May 11, 2012

Despite predictions that consumers in recessionary times would flock to cheaper over-the-counter drugs, the world's over-the-counter drug market grew just 3.5% in the past three years, according a report released by Kalorama Information.

May 11, 2012

Mars Chocolate this week showcased some of its soon-to-be-launched confections and snacks at the National Confectioners Association's Sweets and Snacks Show.

May 11, 2012

The lackluster cough-cold season will necessitate a greater need for marketing and promotion next season, ProPhase Labs chairman and CEO Ted Karkus said on Thursday in announcing first-quarter results for the period ended March 31.

May 11, 2012

Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

May 11, 2012

J&J Snack Foods has extended its SuperPretzel frozen snack line.

May 11, 2012

As many as 74% of consumers would support a rapid, oral swab HIV test available over the counter, according to a survey released Friday by Who's Positive, a national HIV awareness organization.

May 10, 2012

Carex Health Brands is launching an all-in-one medication organizer and pill splitter under its Apex brand.

May 10, 2012

CastMedic Designs on Wednesday introduced its line of fashion accessories for medical walking boots.

May 10, 2012

In an effort to move forward with its acquisition of Avon, Coty has reached out to Avon's board members in a letter, stating that Coty is willing to augment its original buyout offer.

May 10, 2012

Hamacher Resource Group has received two 2012 Communicator Awards of Distinction, the company announced Thursday.

May 10, 2012

McKesson on Monday announced that thousands of independent pharmacy owners from across the nation will convene at the McKesson IdeaShare 2012 Conference at the Venetian Resort Hotel in Las Vegas from June 24 to 28.

May 10, 2012

Motherhood influences the way women shop, according to Mintel research.

May 10, 2012

A new campaign by Rite Aid is targeting nail polish customers.

May 10, 2012

Scientists at Children’s Hospital Oakland Research Institute’s Nutrition and Metabolism Center have developed a low-calorie, fruit-based high-fiber vitamin and mineral nutrition bar called the CHORI-bar that improves biological indicators — the bar increased HDL cholesterol and glutathione but lowered homocysteine — linked to the risk of cardiovascular disease, cognitive decline and associated decline in antioxidant defenses, the group reported Wednesday.

May 10, 2012

Campbell's is making its V8 V-Fusion line bubbly.

May 10, 2012

YoCrunch has launched its latest yogurt that features a mix-in topping.

May 9, 2012

An aerodynamic chocolate product, invented by Harvard professor David Edwards, has made its U.S. debut.

May 9, 2012

The Skin Cancer Foundation's Road to Healthy Skin Tour, presented by Aveeno and Rite Aid, once again is touring the country to raise skin cancer awareness.

May 9, 2012

Budweiser is kicking off summer by dressing its bottles in the colors of the American flag for a limited time.

May 9, 2012

Cirrus Healthcare on Wednesday launched a SpongeBob SquarePants-licensed line of earplugs designed to protect children when swimming, showering and studying, and during loud events.