Content about Front-End Categories

May 9, 2011
Unilever closer to completing Alberto Culver acquisition

Alberto Culver, whose beauty brands include TreSemme, Alberto VO5, Nexxus, St. Ives, Simple and Noxzema, has announced that Unilever and the U.S. Department of Justice have reached an agreement that will enable Unilever to complete its proposed acquisition of Alberto Culver.

May 6, 2011
20th Century Fox Home Entertainment introduces Fox World Cinema

Twentieth Century Fox Home Entertainment has introduced a new premiere line of diverse films from around the world, which will be available on DVD, Video On Demand and digital download formats in the United States later this year.

May 6, 2011
Akorn acquires AVR in $26 million deal

Akorn, a niche generic pharmaceutical company, earlier this week entered into an agreement to acquire Advanced Vision Research, an over-the-counter ophthalmic company that promotes eye care products under the TheraTears and MacuTrition brands.

May 6, 2011
Alka-Seltzer announces Facebook contest winner

Bayer Consumer Care on Friday announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer Said/Heard Mishaps Contest on Facebook.

May 6, 2011
CRN's new microsite offers resources about nurse practitioners

The Council for Responsible Nutrition earlier this week announced the launch of a microsite as part of its joint education campaign with the American Academy of Nurse Practitioners and the American Academy of Nurse Practitioners Foundation.

May 6, 2011
Johnson's celebrates babies with integrated campaign

Johnson's has kicked off "Treasuring Everyday Joy," an integrated campaign that will benefit the March of Dimes, the company said.

May 6, 2011
Nestle Waters North America to acquire Sweet Leaf Tea Co.

Nestle Waters North America has inked a deal to acquire the maker of Sweet Leaf and Tradewinds beverage brands.

May 5, 2011
FDA issues first new rules of Food Safety Modernization Act

The Food and Drug Administration has unveiled two regulations, part of the newly enacted Food Safety Modernization Act, that will take effect in July.

May 5, 2011
FDA sets standards for liquid OTC dosage devices

The Food and Drug Administration on Wednesday released the Dosage Delivery Devices for Orally Ingested OTC Liquid Drug Products guidance, which outlines how easy-to-use dosage delivery devices and devices that minimize the risk of unintentional overdose can be provided for such over-the-counter medicines as liquid pain relievers, cold medicine, cough syrups and digestion aids.

May 5, 2011
FlavoRx, RDC ink deal

FlavoRx and Rochester Drug Cooperative on Thursday announced a long-term distribution agreement designed to bring the FlavoRx brand to more than 950 independent pharmacies serviced by RDC throughout New York, New Jersey, Pennsylvania, Ohio and Connecticut.

May 5, 2011
Halle Berry, Fergie among recipients of FiFi Awards

The Fragrance Foundation has announced that Halle Berry and Fergie are among the celebrities to be honored during the annual FiFi Awards Celebration in late May.

May 5, 2011
OTC industry homogenizes concentration of APAP liquids for kids

The Consumer Healthcare Products Association on Wednesday announced plans to convert liquid pediatric acetaminophen products to just one concentration.

May 5, 2011
Pantene taps Eva Mendes, Naomi Watts as brand ambassadors

Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

May 5, 2011
Sabra expands offerings

Hummus brand Sabra is looking to boost its portfolio by introducing new snacks.

May 5, 2011
SDI's Tara Harding honored by Healthcare Businesswomen’s Association

Tara Harding, SDI senior director of sales operations, was honored as an industry rising star by the Healthcare Businesswomen’s Association during its 2011 Woman of the Year award luncheon Thursday.

May 5, 2011
Steaz introduces zero-calorie iced teas

A maker of organic green tea-based beverages and energy drinks is debuting its zero-calorie iced teas.

May 5, 2011
Tom's of Maine introduces Simply White, kicks off partnership with Sheryl Crow

Tom's of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow's "100 Miles From Memphis" concert that kicks off on May 7.

May 4, 2011
American Greetings, CoverGirl team up to promote Mother's Day cards by Taylor Swift

American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

May 4, 2011
JPC tapped as 'Jumping the Broom' hair care partner

Ethnic hair care company Johnson Products Co. has announced that it is the official U.S. hair care partner for Sony Pictures' comedy "Jumping the Broom," which opens in theaters May 6.

May 4, 2011
New Visine drops target summertime eye irritation, redness

Visine is looking to help consumers that experience eye irritation and redness during the summer months.

May 4, 2011
Nutra Nail expands portfolio

Nail treatment company Nutra Nail has announced the launch of two new products — Instant Smudge Repair and Flex-Shield nail hardener.

May 4, 2011
OxiClean looks to hit home run with new contest

Stain remover OxiClean has teamed up with Laura Posada, wife of Major League Baseball star Jorge Posada, to give hometown sports leagues the chance to win $10,000 for their organization.

May 4, 2011
P&G announces organizational changes

Procter & Gamble has announced a string of organizational changes, including the retirement of Edward Shirley, vice chairman of beauty and grooming, after 33 years of service.

May 4, 2011
Puffins adds gluten-free cereal to mix

Barbara's Bakery is expanding its gluten-free cereal options with new Puffins multigrain cereal.

May 4, 2011
Tic Tac looks to cool down breath this summer

Tic Tac is kicking off summer with two new mint flavors.

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