Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.
The most recent numbers show that sales of depilatories continue to be on the rise, which actually comes as little surprise given not only the time of year, but also the innovative products hitting the market.
Sales of depilatories rose about 8% to more than $31 million during the 12 weeks ended June 10 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group.
3M on Wednesday announced that reality star Ryan Sutter has signed on as spokesman for Ace Brand beginning with the launch of the Ace Brand Champion Challenge, which runs from July 11 through Sept. 10.
Bellaboo, an Australian skin care brand for teens and tweens, has kicked off a national campaign, powered by retailer Ulta, that aims to discover new music talent and supports positive self-esteem among teens.
Vitalah on Wednesday launched a seven-count box of Oxylent — now formulated without sugar and touting zero calories — that is available in three flavors: sparkling berries, sparkling blackberry pomegranate and sparkling mandarin.