December 5, 2016

A brand’s success today depends on a deep understanding of the e-commerce and omnichannel universe, Clavis Insight noted.

December 1, 2016

This alliance will help enable CPG companies and retailers to make faster decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer.

November 28, 2016

Already more than 154 million consumers were expected to have shopped over Thanksgiving weekend, up from 151 million shoppers in 2015, according to NRF's annual Thanksgiving weekend results survey.

October 28, 2016

The primary challenges for the CPG industry operating in the natural and specialty space have been a lack of store-level visibility and the significant expense of supplying brand representatives in stores.

October 27, 2016

NEW YORK - The giant AT&T-Time Warner merger may bring individualized ads - already commonplace on such streaming services as Hulu or YouTube - to network television, The New York Times reported Wednesday. "If you believe in a future where the very, very fine targeting of households or individuals with specific messaging makes economic sense to do at scale, what this merger does is enable that by making more audience available to target in that way,” Rob Norman, chief digital officer of WPP's GroupM, told The Times. “The question will be: What is the premium for addressability for that level of targeting that the advertiser is willing to pay?” (The New York Times)

October 20, 2016

The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

October 6, 2016

RetailNext issued a positive forecast for U.S. retail performance over the holiday period, predicting a 3.2% year-over-year lift in sales, driven in part by a 14.9% increase in YoY sales through digital channels.

September 27, 2016

HBW16 Demo Day, slated for Thursday, Sept. 29, will feature pre-selected companies presenting innovative concepts and services on stage to accelerators, retailers, suppliers and potential investors.

September 21, 2016

The theme of this year’s event is how to bridge the two parallel areas of focus in today’s e-commerce space — engaging people digitally and driving ROI.

September 20, 2016

SPAR Brazil will be headquartered in Sao Paulo with a second office in Rio de Janeiro and will provide merchandising, in-store promotion and other marketing and retail services throughout Brazil’s 26 states.

September 8, 2016

The strategic partnership connects Market Track’s qualitative promotional data with CPR’s integrated trade spending and financial analytics.

September 7, 2016

Dave Wendland, VP strategic relations and member of the owners group at HRG, will discuss the new item launch journey through the lens of HRG’s Concept through Commercialization methodology.

July 26, 2016

Online and other non-store sales, which are included in the overall figure, are expected to increase 7% to 10% year-over-year rather than the 6% to 9% percent forecast earlier.

July 8, 2016

Yummy Spoon is already selling on Amazon in several boutique baby stores across California and is being represented by Dale Nepsa Associates.

June 22, 2016

Headquartered in New York, Snow Phipps has overseen the deployment of over $1.7 billion of private equity capital and co-investments in 17 platform investments and over 25 add-on acquisitions since inception.

June 17, 2016

The report noted that 58% of Gen Z consumers would choose in-store purchases over online in order to see and feel the product, while 50% look to avoid shipping costs and 43% want to get the products faster.

June 15, 2016

Over two days, HRG covered the factors pivotal to the success of independent pharmacies based on assessments they’ve conducted over the years.

June 6, 2016

Meredith Corp. is leveraging its intent data to CPG manufacturers in four areas: food, parenting, home and women, the last of which touches on lifestyle, beauty, health and wellness,  Ad Exchanger reported Monday. "The level of granularity CPG manufacturers require to forecast intent can make it difficult to predict purchasing patterns at scale," Ad Exchanger reported. "But Meredith’s ability to draw corollaries between different verticals helps marketers access a wide range of consumers." (Ad Exchanger

May 31, 2016

The national brand equivalent of GlaxoSmithKline's Flonase will soon be shipping to store shelves with the announcement Monday that Perrigo and its partner West-Ward Pharmaceuticals on Tuesday gained approval from the U.S. Food and Drug Administration.

May 18, 2016

Nielsen found that among consumers’ top 10 planned online purchases, shampoo/conditioner was first on the list, followed by vitamins and supplements, body wash, deodorant and cosmetics.

May 6, 2016

Dennis Moore has spent the majority of his career focused on finding actionable insight through analytics.

April 11, 2016

A jar of Vaseline Jelly can be found in medicine cabinets across the country, throughout generations, but its extraordinary dry-skin healing powers can be overlooked. Unilever set out to find a way to make consumers fall back in love with the iconic brand by fostering a strong, ongoing relationship built with more than product messages.

March 31, 2016

As part of the partnership, GMDC will share next practices and shopper insights at KOTRA’s annual business partnership conference April 1 in Los Angeles.

March 28, 2016

With IRI Lift, marketers can better optimize their media allocation to increase return on advertising spending by 30% - 70%.