DALLAS — Reducing sodium is at the top of consumer request lists when it comes to what they want in snacks, according to Frito-Lay. SymphonyIRI data showed that 52% of consumers in 2009 identified low sodium as an important snack attribute — up from 43% in 2007.
Manufacturers are giving consumers what they want. Frito-Lay, for example, continues to expand its lightly salted chip varieties, which offer 50% less sodium per ounce per serving.
Frito-Lay will reformulate half of its snack products to be completely natural by the end of 2011. The products will include no artificial or synthetic ingredients, no artificial flavors and no preservatives, including MSG.