Content about Fritos

May 6, 2013
Ruffles launches new Tangy Honey Mustard behind grindhouse ad campaign

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

April 16, 2013
Frito-Lay re-imagines packaging across line, delivers new garlic flavor

Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay's Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

April 4, 2013
Frito-Lay turns up the heat with tapatio spice snacks

PepsiCo's Frito-Lay division is launching two new snack chips flavored with tapatio, a spicy sauce made with a combination of red chili peppers, spices and a hint of garlic.

March 8, 2013
SunChips Brand introduces new Sweet and Spicy BBQ chips

SunChips, part of PepsiCo's Frito-Lay division, has introduced the company's first barbecue flavored chips into its lineup with new Sweet and Spicy BBQ.

March 1, 2013
Frito-Lay Beer-Battered Onion Rings potato chips hit shelves

Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

February 22, 2013
Tostitos introduces new Artisan Recipes style chips

Tostitos, part of parent company Fritos-Lay North America, has introduced a new flavor of tortilla chip as part of its Artisan Recipes line: grilled red pepper and tomato salsa flavored tortilla chips.

December 17, 2012
Frito-Lay launches new Tostitos Cantina chip, salsa line

The Frito-Lay division of PepsiCo has launched a new line of chips and salsas, the company said Monday.

November 15, 2012
Frito-Lay's new caffeinated line of Cracker Jacks elicits criticism from CSPI

PepsiCo's Frito-Lay has stirred up controversy with its plan to launch an extended line of Cracker Jacks snacks, called Cracker Jack'd, which includes a caffeinated snack called Power Bites.

July 20, 2012
Lay's turns to consumers to select new potato chip flavor

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

July 5, 2012
Lay's Kettle Cooked adds new flavors to mix

Lay's is expanding its Kettle Cooked line with two new flavors.

May 18, 2012
Frito-Lay to validate, label products as gluten free

PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

April 19, 2012
Lay's introduces BLT potato chip flavor

A new potato chip flavor celebrating a popular sandwich has hit store shelves.

April 16, 2012
Frito-Lay expands Smartfood brand with new product line

Frito-Lay North America's Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

March 29, 2012
Doritos Dinamita makes debut

A spicier version of Doritos is making its debut.

January 3, 2012
Tostitos touts new 'spokesbag'

Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

August 30, 2011
Fiery Fusion brings heat, flavor to Doritos, Cheetos brands

Frito-Lay has introduced Fiery Fusion snacks for its Doritos and Cheetos brands.

April 28, 2011
Frito-Lay breaks Guinness World Record for Facebook 'likes'

Frito-Lay fans really "like" the brand.

April 11, 2011
Frito-Lay gives consumers behind-the-scenes look at flavor creations

Frito-Lay on Monday said it is peeling back the curtain on how it develops new product flavors.

April 5, 2011
Frito-Lay heats up chips with Tapatio hot sauce

Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

February 25, 2011
SunChips' compostable bags get quieter

After complaints about Frito-Lay's noisy biodegradable bags for its SunChips brand were made loud and clear by consumers, the bags now deliver the same eco-friendly message on a quieter scale.

January 5, 2011
Consumers snack on low sodium

DALLAS — Reducing sodium is at the top of consumer request lists when it comes to what they want in snacks, according to Frito-Lay. SymphonyIRI data showed that 52% of consumers in 2009 identified low sodium as an important snack attribute — up from 43% in 2007.


Manufacturers are giving consumers what they want. Frito-Lay, for example, continues to expand its lightly salted chip varieties, which offer 50% less sodium per ounce per serving.

January 3, 2011
DeMet's acquires TrueNorth brand from Frito-Lay

A nut snack brand now is part of a candy company's portfolio.

December 28, 2010
Frito-Lay goes ‘au naturale’

Frito-Lay will reformulate half of its snack products to be completely natural by the end of 2011. The products will include no artificial or synthetic ingredients, no artificial flavors and no preservatives, including MSG.

November 14, 2010
Tortilla touchdown

Frito-Lay continues its commitment to college football fans with a new, limited-edition football-shaped version of...

November 14, 2010
Tostitos spices up its holiday selection with new Artisan Recipes chips

Tostitos has launched its new Tostitos Artisan Recipes tortilla chips in time for the holiday...

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