Content about Frito-Lay North America

February 7, 2014

Stacy's Snacks, a Frito-Lay North America brand, introduced Stacy's Pretzel Thins, a new line of baked snacks that combines a pretzel flavor with a thin, crispy texture.

July 3, 2013

Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are a French fry-shaped snack sliced from real potatoes.

May 6, 2013

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

March 1, 2013

Ruffles, PepsiCo's Frito-Lay division brand, is bringing the tailgate party right to the house with the introduction of Ruffles Max Beer-Battered Onion Rings flavored potato chips, the company announced today.

October 29, 2012

Cracker Jack is celebrating the 100-year anniversary of "a prize in every box" by teaming up with Walgreens stores to give consumers the chance to win a diamond ring valued at $1,000, the company announced Monday.

July 20, 2012

Lay's is celebrating its 75-year anniversary by launching the "Do Us A Flavor" contest, which invites fans to submit their potato chip flavor ideas for the chance to win a grand prize of $1 million or 1% of their flavor's 2013 net sales, whichever is higher.

July 5, 2012

Lay's is expanding its Kettle Cooked line with two new flavors.

May 18, 2012

PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

April 19, 2012

A new potato chip flavor celebrating a popular sandwich has hit store shelves.

April 16, 2012

Frito-Lay North America's Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

March 12, 2012

Less than two months after resigning as president and CEO of Sam’s Club, Brian Cornell has landed at Purchase, N.Y.-based PepsiCo where he will serve as CEO of the company’s North American food division reporting to chairman and CEO Indra Nooyi.

January 3, 2011

A nut snack brand now is part of a candy company's portfolio.

November 14, 2010

Tostitos has launched its new Tostitos Artisan Recipes tortilla chips in time for the holiday...

August 22, 2010

PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos...

June 28, 2010

PepsiCo's Frito-Lay unit has kicked off its own salt-reduction initiative by introducing Lightly Salted potato...

© 2014 Drug Store News. All Rights Reserved.