June 19, 2013

Cape Cod Potato Chips announced the newest addition to its line of all-natural potato chips: Farm Stand Ranch Waffle Cut chips.

June 19, 2013

H-E-B and Whataburger introduced today Whatafries, a french fry that is cut from real potatoes and can be heated or eaten straight out of the bag.

June 5, 2013

Dee Amoré, the all-natural brand of Mr. Dee's, Inc., announced the launch of Dee Amoré Simply Baked — the never-fried french fries with less than 1 g of fat per serving.

May 6, 2013

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

April 29, 2013

Jack Link's is bringing its latest innovation to retail shelves this April with the launch of Big Dippers, offering a combo pack of meat sticks with dipping sauces.

April 23, 2013

At the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger attendees, CEO Preston Atkinson announced Whataburger will launch into retail stores for the first time by bottling its line of condiments for exclusive availability at all Texas and Mexico H-E-B stores.

March 6, 2013

Snack maker Snyder Lance has introduced a new Cape Cod brand potato chip flavor to its reduced-fat line of chips: 40% Less Fat Sea Salt & Cracked Pepper.

October 16, 2012

Kettle Brand has added toasted snacks to its portfolio of all-natural snacks. New Kettle Brand Bakes are toasted rather than kettle-cooked and contain 65% less fat than Kettle’s fried chips.

July 5, 2012

Lay's is expanding its Kettle Cooked line with two new flavors.

July 22, 2011

Herr's is turning up the heat with its newest potato chips, co-created by T.W. Garner.

July 19, 2011

Diamond Foods has cut the fat from its Kettle potato chips brand.

February 15, 2011

Natural Snacks has introduced a kettle-cooked potato chip line for its Michael Season's brand.

January 12, 2011

Cape Cod is hoping to score a touchdown with its integrated campaign that encourages consumers to make Cape Cod potato chips their go-to snack.

August 22, 2010

PepsiCo’s Frito-Lay North America has added two new varieties to its lower-sodium snack offerings. Fritos...