July 18, 2011

Dana Classic Fragrances has announced that it is re-releasing two of its popular fragrances: Love's Fresh Lemon and Love's Soft Jasmin.

July 7, 2011

Febreze officially has launched a new campaign that features real people participating in live scent experiments.

July 5, 2011

It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.

July 5, 2011

In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven. 


March 15, 2011

Walmart is expanding the number of locations that carry Naturally Fresh Deodorant Crystal, the manufacturer has announced.

March 2, 2011

Apna International has launched at Target a new fragrance collection called Tattooed By Inky, which features fragrances for both men and women.

February 11, 2011

Procter & Gamble has introduced two new products that unite the cleaning power of Mr. Clean and the fresh scent of Febreze.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

January 27, 2011

Private equity firms Berkshire Partners and Rhone have made minority equity investments in Coty, with each of the investors being represented on the company's board of directors.

January 24, 2011

Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

January 14, 2011

Coty's Prestige division has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign that is slated to launch worldwide in July.

December 7, 2010

Supplier News — Coty officially has announced that it is working with Lady Gaga to develop and market the American pop singer’s first signature fragrance. The yet-to-be named fragrance will launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team.


November 8, 2010

Naturally Fresh Deodorant Crystal has expanded its line with the new mini roll-on for busy...

October 5, 2010

Recording artist and Broadway star Jordin Sparks is launching in October her first fragrance line,...

September 15, 2010

Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a...

September 7, 2010

Gain is moving beyond the laundry room with two new products....

August 10, 2010

Febreze is seeking to rid homes of lingering odors with its newest product innovation....

August 10, 2010

Gain has teamed up with HGTV host Sabrina Soto to bring a Home "Scent-ervention" contest...

July 6, 2010

Sanrio, best known for the Hello Kitty brand, has partnered with Demeter Fragrance Library to...

July 5, 2010

Procter & Gamble has completed its acquisition of the Ambi Pur brand from Sara Lee...

June 22, 2010

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

May 31, 2010

Procter & Gamble is gearing up to release its June BrandSaver coupon booklet this weekend,...

March 14, 2010

Procter & Gamble's Old Spice brand has launched the new Fresh Collection, a line of...

March 9, 2010

Helen of Troy has reached an agreement to acquire the Pert Plus hair care and...