January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

January 3, 2012

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


November 22, 2011

The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.

November 3, 2011

Romane Fragrances, which creates, manufactures, launches and markets private-brand fragrances for retailers worldwide, has changed its name to Tru Fragrance and launched a new website at TruFragrance.com.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

August 26, 2011

Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.

July 18, 2011

Dana Classic Fragrances has announced that it is re-releasing two of its popular fragrances: Love's Fresh Lemon and Love's Soft Jasmin.

July 7, 2011

Febreze officially has launched a new campaign that features real people participating in live scent experiments.

July 5, 2011

It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.

July 5, 2011

In an effort to reach a new generation of women, several iconic beauty brands are being re-energized and revamped for today’s modern beauty maven. 


March 15, 2011

Walmart is expanding the number of locations that carry Naturally Fresh Deodorant Crystal, the manufacturer has announced.

March 2, 2011

Apna International has launched at Target a new fragrance collection called Tattooed By Inky, which features fragrances for both men and women.

February 11, 2011

Procter & Gamble has introduced two new products that unite the cleaning power of Mr. Clean and the fresh scent of Febreze.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

January 27, 2011

Private equity firms Berkshire Partners and Rhone have made minority equity investments in Coty, with each of the investors being represented on the company's board of directors.

January 24, 2011

Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

January 14, 2011

Coty's Prestige division has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign that is slated to launch worldwide in July.

December 7, 2010

Supplier News — Coty officially has announced that it is working with Lady Gaga to develop and market the American pop singer’s first signature fragrance. The yet-to-be named fragrance will launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team.


November 8, 2010

Naturally Fresh Deodorant Crystal has expanded its line with the new mini roll-on for busy...

October 5, 2010

Recording artist and Broadway star Jordin Sparks is launching in October her first fragrance line,...

September 15, 2010

Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a...

September 7, 2010

Gain is moving beyond the laundry room with two new products....

August 10, 2010

Febreze is seeking to rid homes of lingering odors with its newest product innovation....

August 10, 2010

Gain has teamed up with HGTV host Sabrina Soto to bring a Home "Scent-ervention" contest...