March 22, 2013

Following National Geographic Society's successful expedition to the Pitcairn Islands (U.K. territory) in the Pacific Ocean, beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

December 27, 2012

Inter Parfums has entered into a 10-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill Limited brand.

December 7, 2012

The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

December 4, 2012

The International Fragrance Association of North America has announced the release of "The Story of Fragrances," a documentary that gives an inside look at the fragrance industry and the science behind some of the world's most well-known and successful perfumes.

November 21, 2012

The maker of Crystal Body Deodorant has announced the introduction of Rock Deodorant Stick with 24-hour odor-fighting power.

November 5, 2012

Drug stores saw a modest increase in air freshener sales last year, according to Mintel research — a lift likely due to sales of private-
label products. 


October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

September 4, 2012

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

August 14, 2012

Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

July 25, 2012

Coty CEO Bernd Beetz is retiring from the beauty company, effective Aug. 1, and will be succeeded by Michele Scannavini, who has been president of Coty Prestige for the past decade.

July 20, 2012

Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

July 10, 2012

Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.

June 22, 2012

Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

May 17, 2012

Coty has announced the May launch of its new Nautica Aqua Rush fragrance for men.

April 25, 2012

Axe has added an item to its shower product range.

March 21, 2012

Coty has announced that the new Beyoncé Pulse Summer Edition fragrance, the new addition to the Beyoncé Parfums collection, will be on counters this spring.

February 17, 2012

A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.


January 25, 2012

When buying bath and shower products, shoppers tend to choose products based mainly on scent and moisturization, according to a Mintel survey. Furthermore, men are increasingly opting for body wash in lieu of bar soap.

January 12, 2012

Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

January 10, 2012

Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

January 9, 2012

A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

January 3, 2012

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


November 22, 2011

The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.