September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

September 5, 2013

Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

August 5, 2013

Dana Classic Fragrances, whose signature brands include Tabu, Chantilly, Love’s Baby Soft and English Leather, announced on Monday that former Avon executive Terrence Moorehead has been named CEO.

July 31, 2013

Perry Ellis has announced the launch of its new namesake fragrance for men — which, according to the company, is a fresh, woody aromatic scent that reflects the Perry Ellis man’s witty, casual confidence.

June 26, 2013

Coty has announced that, effective July 1, Stephen Mormoris will be appointed SVP global marketing American fragrances for Coty Prestige. In addition, Johanna Businelli has been promoted to the newly created role of SVP color cosmetics for Coty Beauty.

June 17, 2013

Sales of U.S. prestige men’s fragrances are on the rise, according to recent research by global information company The NPD Group.

April 8, 2013

In recognition of National Park Week April 20 to 28, Reckitt Benckiser's Air Wick is launching a new line of air fresheners inspired by the essence of America's national parks. Proceeds will help benefit the National Parks Foundation.

April 8, 2013

Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products.

March 22, 2013

Following National Geographic Society's successful expedition to the Pitcairn Islands (U.K. territory) in the Pacific Ocean, beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

December 27, 2012

Inter Parfums has entered into a 10-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill Limited brand.

December 7, 2012

The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

December 4, 2012

The International Fragrance Association of North America has announced the release of "The Story of Fragrances," a documentary that gives an inside look at the fragrance industry and the science behind some of the world's most well-known and successful perfumes.

November 21, 2012

The maker of Crystal Body Deodorant has announced the introduction of Rock Deodorant Stick with 24-hour odor-fighting power.

November 5, 2012

Drug stores saw a modest increase in air freshener sales last year, according to Mintel research — a lift likely due to sales of private-
label products. 


October 29, 2012

Unilever’s men’s grooming brand Axe has launched its "Getting Dressed" creative spot in the United States, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

September 4, 2012

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

August 14, 2012

Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

July 25, 2012

Coty CEO Bernd Beetz is retiring from the beauty company, effective Aug. 1, and will be succeeded by Michele Scannavini, who has been president of Coty Prestige for the past decade.

July 20, 2012

Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

July 10, 2012

Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.

June 22, 2012

Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.

May 17, 2012

Coty has announced the May launch of its new Nautica Aqua Rush fragrance for men.