November 24, 2014

As the holiday season approaches, Procter & Gamble’s Old Spice has released the Old Spice “Dadsong” integrated ad campaign, which builds on the Smellcome to Manhood-themed narrative of the Old Spice "Mom Song" TV spot released in January.

November 13, 2014

Unilever is looking to revolutionize the U.S. deodorant market with the launch of its new Dry Spray Antiperspirants.

October 30, 2014

The majority of men who make fragrance purchases plan to do so ahead of time, according to the 2014 Men’s FragranceTrack Report issued by global information company the NPD Group.

August 14, 2014

Most fine fragrance users also use some type of a scented body product, according to new research by global information company the NPD Group, representing significant opportunities for the fragrance industry.

July 15, 2014

To help promote the launch of its new Axe Gold Temptation line, Unilever’s Axe is sparking social conversations on dating, attraction and indulgences and has partnered with actor Michael B. Jordan.

July 9, 2014

Coty has unveiled a new organizational structure to create a more integrated model built around categories and regions while maintaining prestige and mass differentiation.

May 1, 2014

Professional skateboarder Paul Rodriguez, also known as “P-Rod,” is partnering with Unilever’s Axe men’s grooming brand to take his style off the board and into the personal care aisles.

March 10, 2014

Coty has introduced the new Love2Love fragrance collection, inspired by a spectrum of colors that express a woman’s joy and sheer happiness.

March 5, 2014

Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

February 18, 2014

Is the smell of money in the air for the fragrance market? Perhaps.

February 10, 2014

Interested in a fragrance that can be worn at night to help you sleep? If so, you’re not alone. According to new Mintel research, there is a growing demand for more distinct, non-traditional uses on the fragrance front. To that end, 64% of women and more than half of men who use any scented item would be interested in fragrances that can be worn at night to help them sleep or refresh the sheets.

January 27, 2014

Procter & Gamble’s Old Spice brand is expanding into the men's hair care category with a new collection of hair care and styling products.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

January 10, 2014

The Cosmetics and Fragrance Marketing baccalaureate program at the Fashion Institute of Technology is celebrating its 25th anniversary.

January 6, 2014

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

November 20, 2013

Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

November 8, 2013

Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

November 4, 2013

The phenomenon surrounding Unilever’s Axe Apollo, the largest campaign in the brand’s 30-year history, is coming to its epic conclusion in December at the Axe Apollo Space Academy.

October 18, 2013

Inter Parfums announced on Friday that its wholly-owned subsidiary Inter Parfums USA has entered into an agreement to acquire certain assets of the fragrance division of Oscar de la Renta.

September 25, 2013

As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

September 5, 2013

Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.

August 16, 2013

Following the successful launch of Anarchy For Her Bodyspray, Unilever’s Axe is now expanding its For Her product line with the new Anarchy and Anarchy II For Her shower gels.

August 5, 2013

Dana Classic Fragrances, whose signature brands include Tabu, Chantilly, Love’s Baby Soft and English Leather, announced on Monday that former Avon executive Terrence Moorehead has been named CEO.