Kool-Aid, a Kraft Foods brand, announced the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.
Starbucks today at the company's annual meeting of shareholders unveiled plans to expand its My Starbucks Rewards loyalty program to reward customers who purchase Starbucks-brand products in their local grocery stores.
Unilever’s Degree deodorant has teamed up with basketball stars Carmelo Anthony and Kevin Durant, track and field world champion Lolo Jones and gold-medal-winning soccer player Alex Morgan for a new integrated unisex campaign that focuses on challenging yourself, following your passions, trying something new and living life to the fullest.
Smartphones are turning every moment into a candid photo opportunity, which means a glowing complexion is more important than ever. That is why Pond's skin care products is partnering with supermodel Molly Sims to help women look their best every day.
Supervalu announced several changes to its executive and banner retail leadership teams, as it continues preparations to move forward with a focus on serving wholesale grocery operators, growing its hard discount format and running a smaller, more efficient retail operation following the close of its previously announced transaction with AB Acquisition (Albertson's LLC).
Publix may join Royal Ahold later this month in making a bid for the more than 200 Harris Teeter supermarkets, according to a report published Friday by Bloomberg, citing people with knowledge of the situation.
Keeping stores open during Hurricane Sandy was one of the factors that contributed to an increase in total store sales and comps in the fourth quarter and fiscal year 2012 for Ahold USA, the supermarket operator's Dutch parent company said Thursday.