Energizer Personal Care, the makers of Banana Boat sunscreen, has launched its Great Big Family Reunion initiative to encourage families to get together and have fun in the sun, while helping to protect everyone from harmful UV rays.
Mars Chocolate North America this week unveiled a number of new products, along with some new consumer promotions and merchandising displays at the National Confectioners Association Sweets and Snacks Expo in Chicago.
Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.
The gummy sub-segment within overall vitamins is not only still growing substantially, the dollar volume of that alternative delivery format has reached nowhere near its ceiling of potential, at least not yet. Overall, sales of vitamins for the 52 weeks ended Dec. 28, 2014, were up 0.4% to $6.5 billion across total U.S. multi-outlets, according to IRI.
The company has taken the flavor of Limoncello — which originated in Italy where the Sorrento lemon is cultivated —and added it to more than 30 products in both the fresh and non-perishable sections of the store.