August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.

February 2, 2012

A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

November 21, 2010

PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes....

March 22, 2010

The Gatorade Co., a division of PepsiCo, has partnered with GNC on its next generation...