March 20, 2013

Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater set to hit store shelves on April 1.

February 25, 2013

Consumers still have a thirst for bottled water. "Bottled water is performing moderately well with respectable growth," said John Sicher, publisher of Beverage Digest. Dollar sales of bottled water were up 7% across food, drug and mass outlets for the 52 weeks ended Dec. 2, 2012, according to SymphonyIRI data.

January 23, 2013

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

October 11, 2011

Sales of plain PET bottled water may be flat, but there’s significant action in flavored and enhanced waters. Glaceau’s Vitaminwater Zero saw triple-digit sales increases in all three channels (excluding Walmart) for the 52 weeks ended Aug. 7, according to the SymphonyIRI Group.

May 10, 2011

OmegaWater has made its way to the New York metropolitan area.

January 19, 2011

The Advertising Standards Authority, an agency that regulates ads in Britain, said that Coca-Cola needs to stop running certain claims for its Vitaminwater brand.