Eylure lashes is a heritage brand that is 65 years in the making, known for creating Elizabeth Taylor’s Cleopatra look to collaborating with pop star Katy Perry. Today, the U.K.-based brand is continuing to make its mark in the U.S. market with new packaging to help make the segment easier to shop.
The Texas-based design team behind Gothic Lolita Wigs and Rockstar Wigs has announced a new venture into the eyelash and beauty arena with innovations to emulate the skin and facial features of a porcelain doll come to life. Enter Dolluxe Cosmetics.
Oh, how the eyes still have it — eyelashes to be precise. Sales of false lashes continue to enjoy double-digit growth, as evidenced by the most recent data provided by IRI. Sales of false eyelashes and adhesives rose 11.4% to about $84.8 million for the 52 weeks ended April 21 at total U.S. multi-outlets.
False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.