Walgreens clinicians in Glendale, Ind., took the initiative and fashioned a recurring "Weight Check Wednesdays" event to help educate new moms on baby care, the Indianopolis Star reported online Tuesday.
Activate has reformulated its full line of beverages to feature naturally enhanced flavors that include electrolytes and a blend of vitamins A, B5, B12, C and E, along with other functional ingredients.
Adherence interventions targeted to nonadherent patients proved more effective in improving medication adherence when compared with broad interventions that cast a wide net to encompass all medication takers, according to new research sponsored by CVS Caremark.
The generic drug industry has applauded the passage of legislation that will expedite the Food and Drug Administration's review of generic drugs and biosimilars, as well as enhance the agency's ability to inspect foreign manufacturing sites.
The Retail Employees with Disabilities Initiative certainly is a noble cause, but more than that, this is a prime example of Walgreens' active pursuit of an experience with its audience through the mediums that that audience chooses — in this case, Twitter. It represents a new paradigm in marketing as drug retailers and others swap a consumer reach and brand identity proposition for one of engagement and presence.