With more than half of U.S. online shoppers buying beauty and personal care products online, beauty brands and retailers must embrace multichannel marketing in order to succeed and reach consumers where they are, according to a new study by A.T. Kearney and its Global Consumer Institute.
Eye care supplements have become a big growth driver within eye care sets, and for good reason — baby boomers aren’t getting any younger and they plan to see their great grandkids play in the sandbox someday, so eye health is paramount.
Being overweight and obesity during adolescence are associated with a disproportionately higher risk for cardiovascular disease risk factors, especially prediabetes and diabetes, according to a study published in the journal Pediatrics.
Manufacturers of antiperspirant/deodorant should take different approaches when marketing to adults and teens, as they each have different requirements for deodorants, according to market research firm Mintel.
Pharmacists are widely considered the most accessible healthcare professionals, and their expanded responsibilities have made this more true than ever before. In many parts of the country, however, especially remote and rural regions, even pharmacists can be about as easy to find as a cornfield in New York City.
Rite Aid maintained its same-store sales momentum, posting gains across front-end and pharmacy comparable sales for the sixth consecutive quarter: Overall same-store sales were up 2.5%, reflecting a 2.7% increase across the front-end and a 2.4% uptick across pharmacy, for the first quarter ended June 2.
Hair care brand Curls, which is geared toward the multicultural and ethnic market, has announced the launch of its new cocktail line of hair care products, each formulated to address a different issue that those with naturally curly hair may experience.
The economy is still a predominant theme resonating with today’s shopper, judging by some of the new-product trends identified within the SymphonyIRI Group “2011 New Product Pacesetter” report — namely beauty and consumables that replace a trip to the salon or restaurant with an upscale home experience, as well as product launches that target a specific, finite audience.