December 17, 2014

The only men’s fragrance that came with its own self-defense guide, played off the idea that it “is so powerful, it drives women right out of their minds,” as the announcer in the commercial instructs. Lovers of the old Pink Panther movies are reminded of Inspector Jacques Clouseau’s live-in butler, Cato Fong, whose responsibilities included randomly ambushing his employer, in order to sharpen his martial arts skills.

 

November 17, 2014

Solgar on Friday voluntarily recalled its ABC Dophilus Powder.

October 23, 2014

Halloween is not just an exclusive holiday for sweets-obsessed kids in costume — it has evolved into an all-inclusive family holiday, according to a Halloween 2014 preview from Fung Business Intelligence Centre.

 

September 22, 2014

Nearly three-quarters (74%) of U.S. households plan to spend money on Halloween-related items, according to the International Council of Shopping Centers Halloween Consumer Spending Survey.

September 22, 2014

TruMoo, a brand from Dean Foods, is bringing consumers a festive Halloween treat — Limited Edition TruMoo Orange Scream. 

September 11, 2014

Nutramax Labs on Tuesday signed professional surfer Bethany Hamilton as a brand ambassador for its Cosamin line of joint health products.

September 9, 2014

NatureSmart on Tuesday introduced Star Wars brand Gummy Vitamins.

September 4, 2014

Debuting ahead of the 2015 release of the newest Star Wars film “Star Wars Episode VII,” is the new Firefly Star Wars Ready Go Brush for Dr. Fresh.

August 13, 2014

B&G Foods announced an overhaul to its melba toast brand. The relaunch features new packaging and flavors, and offers an easy approach to everyday eating, the company said.

July 3, 2014

Starwars.com on Tuesday reported that Hasbro would introduce a 6-inch action figure of Boba Fett as part of its Black Series, to be sold exclusively at Walgreens.

June 13, 2014

Bazooka Candy Brands will collaborate with DreamWorks Animation on a limited-edition candy line, as well as a multiplatform merchandising program, to support the film "How to Train Your Dragon 2."

May 16, 2014

Jelly Belly Candy Co. is giving consumers a mix of whimsical fantasy and iconic sci-fi with its latest additions, which includes two of Hollywood's biggest blockbuster films — "Star Wars" and "Frozen."

May 15, 2014

Mars Chocolate North America is launching a number of treats for Halloween 2014. The Halloween chocolate category exceeded $1 billion in sales for the first time in 2013, with an increase of 6.4% over the previous year, according to Mars.

April 15, 2014

MidWest Gloves & Gear has introduced a new licensed line of birdfeeders for kids, which feature Mickey Mouse and Princess motifs from Disney and Teenage Mutant Ninja Turtles and Dora themes from Nickelodeon.

April 4, 2014

Food Marketing Institute and Matrix Group, a digital agency specializing in e-marketing, announced the release of a new animated video as part of the trade association’s "Supermarket Facts Video Series."

March 20, 2014

Johnny Appleseed, a new brand from Anheuser-Busch, announced that its Johnny Appleseed Hard Apple Cider will debut on store shelves beginning April 7.

March 10, 2014

CandyRific has introduced two novelty items for spring.

March 4, 2014

Orabrush, a maker of oral care products, has appointed Brent Rambo, a former executive at Sony Online Entertainment, as the company’s chief technology officer.

February 28, 2014

Sally Hansen has signed nail artist Madeline Poole as global color ambassador, Trend Expert and artistic adviser.

February 14, 2014

The Food Marketing Institute and Matrix Group, a digital agency specializing in web design, development and e-marketing in the Washington D.C., area, on Friday announced the release of a new animated video as part of the trade association’s “Supermarket Fact Video Series.”

January 27, 2014

Lindt has announced a line of new offerings, including the company's signature Lindor truffles, just in time for Valentine's Day.

January 17, 2014

Matrix, a professional hair care and hair color company that is a subsidiary of L'Oréal USA, is aiming to transform the professional hair styling experience with a new program that features Google Glass.

January 17, 2014

MidWest Gloves & Gear — a manufacturer of garden accessories, lawn and garden footwear, boots and rainwear — has introduced a licensed line of "Teenage Mutant Ninja Turtles" garden gloves and accessories.

January 14, 2014

The men’s grooming market has a new kid on the block. Enter Axiom For Men.