Whether it is through marketing campaigns or product innovation, makers of feminine hygiene products are striving to empower females and ensure that their menstrual cycles never stand in the way of certain activities.
Energizer Holdings has announced the closing of the acquisition of the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene brands in the United States, Canada and the Caribbean from McNeil PPC and Johnson & Johnson — members of the J&J Family of Consumer Cos. — for $185 million.
Energizer Holdings has announced an agreement to acquire the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene brands in the United States, Canada and the Caribbean from McNeil PPC and Johnson & Johnson — members of the Johnson & Johnson Family of Consumer Cos. — for $185 million in cash.
Kimberly-Clark has issued a consumer advisory — as a result of suspected criminal activity — regarding a number of defective lots of Kotex Natural Balance Security tampons that may pose public health risks to consumers.
Procter & Gamble has introduced its new Radiant collection, which includes a complete offering of tampons, pads, liners and wipes from the company’s Tampax and Always brands. The collection marks P&G’s first cross-category product initiative.
Feminine hygiene product manufacturer Summer's Eve is promoting its line of external cleansing and freshening products with a new multimedia campaign that aims to turn the feminine hygiene market on its head and change the way women may think of the brand, and remove long-standing stigmas.