May 15, 2014

In time for spring allergy season, Procter & Gamble has introduced Febreze Fabric Refresher Allergen Reducer, a product that eliminates odors and reduces up to 95% of inanimate allergens from pollen, pet dander and dust mite matter that can become airborne from fabrics after making their way into the home.

May 13, 2014

Nielsen last week named the U.S. Breakthrough Innovation Winners for 2014, recognizing products introduced in 2012 that have "met the standards for distinctiveness, relevance and endurance."

March 20, 2014

Procter & Gamble on Thursday announced that its brand Febreze has partnered with the Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home.

September 5, 2013

Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.

April 13, 2012

A new device designed to offer home climate and aroma control has hit the market. New Honeywell with Febreze Freshness Cool and Refresh fan brings together Honeywell’s ability to circulate indoor air while utilizing Febreze Set & Refresh scent cartridges that are designed to eliminate odors, Honeywell said.

February 13, 2012

Febreze has partnered with Macaroni Kid and Operation Gratitude to send 60,000 Febreze Set & Refresh products to U.S. Military Service members this Valentine's Day.

February 10, 2012

A household cleaner, a shampoo for kids and a cheese snack product earned top honors in a consumer-voted awards program published by Better Homes and Gardens.

January 10, 2012

Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

January 3, 2012

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


July 7, 2011

Febreze officially has launched a new campaign that features real people participating in live scent experiments.

February 11, 2011

Procter & Gamble has introduced two new products that unite the cleaning power of Mr. Clean and the fresh scent of Febreze.

January 24, 2011

Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

September 13, 2010

Febreze has kicked off its Game Day Freshness Tour with the help of the National...

September 7, 2010

Gain is moving beyond the laundry room with two new products....

August 10, 2010

Febreze is seeking to rid homes of lingering odors with its newest product innovation....

August 10, 2010

Gain has teamed up with HGTV host Sabrina Soto to bring a Home "Scent-ervention" contest...

January 25, 2010

Febreze has added a new scent to one of its home fragrance lines, inspired by...