April 25, 2011

The time is now to move any breast-feeding products from the floor of the baby care aisle to eye level — as Walgreens has done here — because mom’s interest in the category received two big boosts earlier this year.


April 5, 2011

Hygeia, maker of EnJoye eco-friendly breast pumps, on Monday announced the launch of its Hygeia EnJoye breast-pump giveaway.

March 15, 2011

Medela on Tuesday announced the launch of a new online Keep the Connection contest, giving moms a chance to win Medela breast-pumping and breast-feeding products.

February 18, 2011

“Smah-ten up, Ee-dah.” Loosely translated from deep “Mainer-ese,” that means, “smarten up, Eder.”


It’s a voice from my childhood, an old coach and counselor from summer camp, Tobias Woodworth. I called him Toby. He called me “Ee-dah.”


Stuck with me and all my other quasi-incorrigible New York City friends, Toby found himself saying, “smah-ten up!” an awful lot. It could mean anything from “you’ve got two strikes — protect the plate” to “put down that rock.”


February 11, 2011

The Internal Revenue Service on Thursday reversed itself in announcing that breast-feeding supplies qualify as a medical expense.

February 1, 2011



It appears that even the “King of All Media” Howard Stern gets his news from Drug Store News. Traffic on the site spiked in late December when a DrugStoreNews.com story made it into Stern sidekick Robin Quivers’ daily news broadcast during the Thursday, Dec. 16 show. The Stern Web page also linked to the story under the “It’s Time for Robin’s News” section in the rundown for the satellite radio program’s show (“Use lanolin on your cracked nipples” at HowardStern.com/Rundown.hs).


February 1, 2011

SALT LAKE CITY — Identigene last month began placing its Identigene DNA paternity test kit on the shelves of New York-based Duane Reade pharmacies after meeting the more restrictive testing requirements for the state.


February 1, 2011

BETHESDA, Md. — It’s technology, and lots of it, that will be relieving the burden of caregiving for today’s sandwich generation — those baby boomers faced with caring for their senior parents while at the same time managing a teenager at home.


A new survey released last month by the National Alliance for Caregiving and UnitedHealthcare found that more than two-thirds of family caregivers are interested in technology to help them with caregiving.


January 27, 2011

Looking to provide breast-feeding mothers with helpful information and advice, Medela has launched a free mobile application for the iPhone and iPod Touch.

January 5, 2011



SALT LAKE CITY and RALEIGH, N.C. — As health-related links and applications for smart phone users explode in popularity, Kerr Drug now is offering seniors and their caregivers a simple way to get immediate help in an emergency. The chain has begun offering a new rapid-response and health service system to seniors via a one-touch cell phone link.


January 5, 2011

Lansinoh Labs on Wednesday announced its acquisition of the Italian-designed mOmma brand of baby-feeding products and accessories.

December 29, 2010

Traffic on DrugStoreNews.com spiked earlier this month when a DSN story made it into Howard Stern sidekick Robin Quivers’ daily news broadcast during the "King of All Media's" Thursday, Dec. 16 show, and was linked from the Stern show's website.

December 17, 2010

According to a new report released Friday by the Institute for Women’s Policy Research, a provision in the Affordable Care Act of 2010 that requires employers to provide nursing breaks and a private, sanitary place to express breast milk for most mothers employed on an hourly basis will drive breast-feeding rates up by 4% in the first six months.

November 14, 2010

A recent Raymond James Financial commercial, in which the “fastidious librarian Emily Skinner” lives to...

November 9, 2010

Newly published findings indicated that infants fed a lower protein infant formula developed by Pfizer...

October 27, 2010

A New York Times report published Tuesday illustrated exactly how far apart the rubber is...

September 12, 2010

Three-out-of-4 new moms initiate breast-feeding, according to the "2010 Breast-feeding Report Card" released Monday by...

September 7, 2010

Rite Aid and Just Between Friends on Wednesday launched "Rite Aid Prescriptions for Education," a...

September 6, 2010

A leading social media marketing agency to mothers has developed a counterpart for expanding its...

September 2, 2010

The U.S. Consumer Product Safety Commission and Health Canada announced Friday that they have found...

July 18, 2010

Nurses Improving Care for Healthsystem Elders on Monday announced its partnership with the AARP Foundation...

July 12, 2010

A recent national survey commissioned by Playtex revealed that 85% of first-time moms have experienced...

July 12, 2010

Pampers has launched a new Web series that chronicles three couples' journeys through new parenting....

June 6, 2010

Mom + Baby has been a very successful equation for drug retailers in the past....