October 15, 2014

Today’s budget-conscious consumer seems to be having an impact on the shaving cream segment as private label enjoys robust double-digit growth, and overall category sales fail to impress.

August 20, 2014

The men’s grooming segment has seen a bit of an upheaval, as more men opt to sport facial hair and increasingly take up body grooming.

August 20, 2014

Coty’s Rimmel London Professional Eyebrow Pencil is enjoying strong double-digit growth — 24% to be exact, according to IRI’s latest data — as beauty mavens continue to embrace the bold brow trend.

August 20, 2014

Bold brows are hot, hot, hot.

The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels.

August 20, 2014

More men may be embracing facial hair, but that hasn’t shaken Schick, an Energizer Personal Care brand.

July 28, 2014

Men’s grooming brand HYD For Men has announced that its Shave Cream and Razor Shield are now available at 95 Kinney Drugs stores across central and northern New York and Vermont.
 


July 9, 2014

Eylure lashes is a heritage brand that is 65 years in the making, known for creating Elizabeth Taylor’s Cleopatra look to collaborating with pop star Katy Perry. Today, the U.K.-based brand is continuing to make its mark in the U.S. market with new packaging to help make the segment easier to shop.

July 2, 2014

The bold brow trend is fueling growth within U.S. prestige makeup, according to the NPD Group, a global information company.

June 23, 2014

SoftSheen-Carson’s Magic Shave grooming and shaving brand for African American men celebrated its new Bump Rescue Skincare Line through its Magic Shave Approved campaign and partnership with Sony Pictures’ “Think Like a Man Too.”

May 21, 2014

Pacific Shaving Co., a manufacturer of natural, eco-friendly shaving products, has just launched its new caffeinated shaving cream and aftershave for men and women.

March 10, 2014

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

March 4, 2014

Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

February 28, 2014

Wahl, a maker of men’s grooming tools, has launched a website dedicated to men’s grooming and is designed for guys looking for a resource for new hair or facial hair styles, combined with how-to tips to achieve the look.

February 12, 2014

Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

January 31, 2014

The Texas-based design team behind Gothic Lolita Wigs and Rockstar Wigs has announced a new venture into the eyelash and beauty arena with innovations to emulate the skin and facial features of a porcelain doll come to life. Enter Dolluxe Cosmetics.

December 17, 2013

Wahl announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

November 21, 2013

Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season.

November 14, 2013

This new men’s grooming tool utilizes a hypoallergenic pad to dull sharp edges of facial hair that trimming and shaving leave behind.

November 6, 2013

Braun, a member of the Procter & Gamble Beauty and Grooming family of brands, has introduced its latest shaving innovation, the CoolTec electric shaver.

October 29, 2013

Just For Men will be the official hair care partner for Movember, the global men’s health charity, and has kicked off the search to find the Mo Bro face for 2014.

October 23, 2013

Procter & Gamble’s Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette.

August 23, 2013

Looking to find the best facial hair in America, Wahl is kicking off its annual Wahl Man of the Year competition and is sending a 30-ft. mobile barbershop city to city.

July 19, 2013

Beauty brand Ardell — a maker of faux eyelashes, brow cosmetics and accessories — is enhancing its collection of false lashes with a string of new launches slated for spring 2014.

June 10, 2013

Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.