March 5, 2015

Jolen has created a new three-part system to remove unwanted facial hair.

February 27, 2015

Van der Hagen Enterprises launches its new all-in-one shaving cream and moisturizing after-balm at Rite Aid.

February 17, 2015

Following the success of several pop-up locations in New York, Texas and California, eyelash extensions brand Blinkbar has announced the launch of its first brick-and-mortar shop in Santa Monica, Calif.

February 13, 2015

Energizer Personal Care’s shave prep brand Skintimate has unveiled its new Skintimate Silky Skin Shave Gel with Moroccan oil for women.

February 5, 2015

Sporting lush lashes is key to creating that perfect bold eye, and more women seem to be bringing some va-va-voom to their beauty regimen with false lashes.

February 5, 2015

This year’s hot beauty look is all about balance, with beauty mavens selecting a natural, no-makeup look on the skin, paired with a bold eye — especially a bold brow.

February 4, 2015

Remington is looking to revolutionize the shave category with its new SmartEdge Foil Shaver.

January 30, 2015

Bee Bald, a line of natural grooming and skin care products for men, has broadened its portfolio with its new Smooth Plus with SPF 30.

December 11, 2014

The 1990s are long over, and so is the thin eyebrow trend that came with it. “It’s a big brow boom right now. It is really a good time to be in the brow business,” Joey Healy, a prominent eyebrow stylist who is a favorite among celebrities and companies, told Drug Store News.

December 11, 2014

Beiersdorf’s Nivea Men brand will launch new products in January for guys with sensitive skin.

November 26, 2014

Sphynx Razor is looking to provide women a new on-the-go shaving solution with its all-inclusive 3-in-1 razor.

November 11, 2014

H.I.M-istry, a skin and hair care line for men, is launching a new system of anti-aging products that work while he shaves.

October 15, 2014

Today’s budget-conscious consumer seems to be having an impact on the shaving cream segment as private label enjoys robust double-digit growth, and overall category sales fail to impress.

August 20, 2014

The men’s grooming segment has seen a bit of an upheaval, as more men opt to sport facial hair and increasingly take up body grooming.

August 20, 2014

Coty’s Rimmel London Professional Eyebrow Pencil is enjoying strong double-digit growth — 24% to be exact, according to IRI’s latest data — as beauty mavens continue to embrace the bold brow trend.

August 20, 2014

Bold brows are hot, hot, hot.

The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels.

August 20, 2014

More men may be embracing facial hair, but that hasn’t shaken Schick, an Energizer Personal Care brand.

July 28, 2014

Men’s grooming brand HYD For Men has announced that its Shave Cream and Razor Shield are now available at 95 Kinney Drugs stores across central and northern New York and Vermont.
 


July 9, 2014

Eylure lashes is a heritage brand that is 65 years in the making, known for creating Elizabeth Taylor’s Cleopatra look to collaborating with pop star Katy Perry. Today, the U.K.-based brand is continuing to make its mark in the U.S. market with new packaging to help make the segment easier to shop.

July 2, 2014

The bold brow trend is fueling growth within U.S. prestige makeup, according to the NPD Group, a global information company.

June 23, 2014

SoftSheen-Carson’s Magic Shave grooming and shaving brand for African American men celebrated its new Bump Rescue Skincare Line through its Magic Shave Approved campaign and partnership with Sony Pictures’ “Think Like a Man Too.”

May 21, 2014

Pacific Shaving Co., a manufacturer of natural, eco-friendly shaving products, has just launched its new caffeinated shaving cream and aftershave for men and women.

March 10, 2014

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

March 4, 2014

Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.