July 25, 2011

Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus with a few changes to the product, one of which is a child-resistant cap.

July 25, 2011

In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program, a supportive Facebook community that gives young women the courage to stand up to a stinky behavior: bullying.

July 21, 2011

Reckitt Benckiser has launched a charity adventure competition on the company's Facebook page.

July 15, 2011

Hyland’s announced the return of its Hyland’s Teething Tablets on its Facebook page Friday morning with a music video featuring Deborah Pardes and percussion by The Shake Shake Babies.

July 14, 2011

Retail-based clinic operator RediClinic, which has about 30 clinics inside select H-E-B grocery stores, is offering patients a $10 savings on school physicals if they "like" RediClinic on Facebook.

July 13, 2011

H-E-B on Tuesday signed celebrity Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches July 13 and runs through Aug. 31.

July 8, 2011

CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

July 7, 2011

Mountain Dew is putting its diet drink in the spotlight.

July 7, 2011

Febreze officially has launched a new campaign that features real people participating in live scent experiments.

July 7, 2011

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

July 5, 2011

Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


July 5, 2011

Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide.

June 26, 2011

Hyland's will be bringing its Hyland's Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.

June 26, 2011

The National Association of Chain Drug Stores’ Meet the Market program on Saturday afforded the more than 250 retail buyers in attendance a bit of a preview of what new product ideas and launches will be showcased at the conference.

June 22, 2011

CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

June 22, 2011

Kraft Foods is boosting its marketing efforts for its Stride gum brand with a new campaign.

June 20, 2011

Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


June 16, 2011

Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio, Beyonce Pulse, which will debut in September.

June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 10, 2011

Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.

June 6, 2011

The cost of acquiring a Facebook “liker?” Less than 13 cents per fan, according to a Media Logic blog posted last week.

June 6, 2011

Perception feeds reality. That is as true today as it was when the economy first started its rollercoaster plunge back in 2008. The perception is that the consumer is on her way back. And while that is fast becoming reality, today’s retailer will be looking to commit its capital expenditures to more than just the traditional new Main-and-Main locations.

June 3, 2011

An organic yogurt brand has launched a website and Facebook fan page.