August 17, 2011

Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

August 10, 2011

Sanofi on Wednesday announced the introduction of Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a vacation package.

August 8, 2011

Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

August 4, 2011

Reckitt Benckiser on Wednesday announced that its Durex brand has partnered with Playboy model Bridget Marquardt on a new contest hosted on the brand's Facebook page.

August 3, 2011

Sears Holdings is launching a Facebook page and a Twitter handle to address Latino consumers, the retailer said Wednesday.

August 2, 2011

Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy.

August 2, 2011

Pacific Northwest retailer Bartell Drugs recently used social networking to attract attention to its photo department, according to published reports.

July 27, 2011

Supervalu banner Shaw's has implemented the Nutrition iQ program in its stores.

July 25, 2011

Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus with a few changes to the product, one of which is a child-resistant cap.

July 25, 2011

In its ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program, a supportive Facebook community that gives young women the courage to stand up to a stinky behavior: bullying.

July 21, 2011

Reckitt Benckiser has launched a charity adventure competition on the company's Facebook page.

July 15, 2011

Hyland’s announced the return of its Hyland’s Teething Tablets on its Facebook page Friday morning with a music video featuring Deborah Pardes and percussion by The Shake Shake Babies.

July 14, 2011

Retail-based clinic operator RediClinic, which has about 30 clinics inside select H-E-B grocery stores, is offering patients a $10 savings on school physicals if they "like" RediClinic on Facebook.

July 13, 2011

H-E-B on Tuesday signed celebrity Jennette McCurdy, co-star of Nickelodeon’s iCarly, to star in its new Gear Up for Back-to-School ad campaign. The campaign launches July 13 and runs through Aug. 31.

July 8, 2011

CVS/pharmacy's ExtraCare Rewards program, which has more than 67 million active cardholders and this year celebrates its 10-year anniversary, announced on Friday the launch of a new interactive digital campaign that encourages cardholders to take advantage of their earned rewards, as well as a new look for the ExtraBucks rewards receipt.

July 8, 2011

Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

July 7, 2011

Mountain Dew is putting its diet drink in the spotlight.

July 7, 2011

Febreze officially has launched a new campaign that features real people participating in live scent experiments.

July 7, 2011

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

July 5, 2011

Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


July 5, 2011

Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide.

June 26, 2011

Hyland's will be bringing its Hyland's Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.

June 26, 2011

The National Association of Chain Drug Stores’ Meet the Market program on Saturday afforded the more than 250 retail buyers in attendance a bit of a preview of what new product ideas and launches will be showcased at the conference.

June 22, 2011

CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.